Posts tagged with Forth Metrics

How to bring your PR in-house. Part four: tracking

In parts one to three of the this series on managing PR and blogger outreach in-house, I’ve guided you through: The Network, The Message, and Discovery/Dissemination, talking shop on tools of the trade to cut cost but still rock like a PR all-star.

In this final post on tracking, I’ll show you how to define clear objectives then get your reports together for the boss.

3 comments