Posts tagged with Four Seasons

Key takeaways from Social Media World Forum #SMWF

This November 27th and 28th, Social Media World Forum took place in New York with speakers from major brands such as McDonald's, Endemol, Shell, Twitter, Google, and Pepsi.

We captured a few of your tweets, pictures and articles including a Pinterest case study from Scholastic and Four Season's love affair with Instagram for those of you who couldn't make it there.

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The Four Seasons site is beautiful, but not for disabled users

The press release announcing Four Season’s new site states that it was "thoughtfully designed...to deliver an immersive and effortless experience tailored to every user".

But shouldn't that include disabled users?

The Four Seasons site review focusing on web usability highlighted some important shortcomings in terms of the booking process and other areas, and briefly mentioned some of the accessibility issues.  

Here we take a closer look at some of these and the actions that should have been taken to truly make the site available and usable to every user. 

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Site review: Four Seasons $18m redesign

Four Seasons unveiled its new website earlier this month, with many eyebrows raised as a result of the reported $18m pricetag. 

While this seems like a lot of money for a site relaunch, it is an international brand, and the $18m may cover more than just a redesign. 

The important point is whether or not this website will help it achieve its aim of improving its online revenues, which currently stand at 12% of overall sales.

With the help of some user testing videos (kindly provided by whatusersdo), I've been looking at the user experience on the new Four Seasons site

While the site contains some great imagery and content, there is plenty of room for improvement, and it's a big fail on accessibility...

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Four Seasons unveils $18m website

Luxury hotel chain Four Seasons has unveiled a new website that cost an eye-watering $18m to develop.

The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.

It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking.

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