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As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model?
If you didn't know, Foursquare is breaking up, but in a constructive way.
It's not you, it's them, but don't worry, the whole thing is amicable. The company is splitting its app in two for the better, sort of like those couples that sleep in separate beds, only converging for sex, and so getting more sleep and clarity in the process.
This follows somewhat of a trend for unbundling or simply creating discrete products or tools, much as apps were first envisaged.
The trend can be seen chiefly at Facebook, with its Messenger and Paper, and perhaps Twitter's Vine. Obviously, Google is the epitome of a multipronged company, with a list of products shorter only than those discarded.
Foursquare has become Swarm and Foursquare. Swarm is a tool for social heatmapping, where all checking-in and socialising will occur, and was launched at the beginning on May 2014. Foursquare will be relaunched as what the company quietly refers to as a 'Yelp killer', a tool for local search and discovery.
Here are a few questions I have asked and in some cases attempted to answer.
Starbucks has been hugely successful on social media, attracting tens of millions of fans and followers and becoming one of the most popular brands on Facebook.
In fact it was recently reported that nine out of ten Facebook users is either a fan of Starbucks or knows someone who is.
The coffee retailer has obviously been responsible for some excellent social campaigns over the past few years, so I've rounded up eight interesting examples.
For more information on this topic read my blog post looking at how Starbucks uses Facebook, Twitter, Pinterest and Google+, or check out our similar round ups focusing on McDonald's and Coca-Cola.
How quickly fortunes change. Just eight years ago Nokia was the world’s leading smartphone manufacturer. Today it’s so far behind the competition that it trails beleaguered Blackberry in shipments to retailers.
A “challenger brand” is what Tejal Patel, global head of social commerce and performance for Nokia, now calls the company.
Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced 'Graph Search', a new feature that helps us find people, places and things—and explore Facebook in a whole new way.
'Graph Search' pushes Facebook well beyond the social networking realm. It's a place to socialize and manage connections.
Eliminate the newsfeed, the goofy photos, snarky comments, and over-use of the 'Like Button', and it's all about connections.
Now, smart search will allow us to traverse connections, allow us to sort connections, and allow us to connect with a greater amount of people in different types of ways.
Foursquare has been on the list of candidates for the 'next big thing' for some time, but the location-based service's future seems uncertain.
Last week, reports surfaced that the company, which has already raised upwards of $70m in funding, was looking for investors to provide an additional $50m to $100m of capital at a valuation of $700m-plus. According to TechCrunch, investors aren't exactly rushing to check in to a deal.
With mobile usage skyrocketing, it's no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?
If mobile is ever going to grow into the advertising behemoth some believe it's destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.
Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.
But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.
American Eagle (AE) was founded in 1977 and now has over 1,000 stores in the US, Canada, Asia and the Middle East. As more and more customers are moving online, AE has been adopted a strategy of bringing offline to online and vice versa.
When you have a store front, it's much easier to get your offline message out to the customers who love your product. They are already coming in to buy so you have a chance to integrate that experience with an online one or just make them aware you have one!
Why should we expect more from our usual social media mobile platforms? Well, why not?
Without feedback, preferences, and usage patterns, companies like Facebook, Twitter, and Foursquare wouldn’t be connecting us on a daily basis.
In 2012 however, we should expect a contextual experience from these sites – desktop and mobile alike.
Last October, Google introduced limits to the Google Maps API and unveiled pricing for users exceeding those limits.
It was not a happy day for developers and companies running popular services on the Google Maps API. The reason: Google's jaw-dropping pricing, which pegged the cost of every 1,000 map loads above 25,000 at $4.
Thanks to supportive venture capitalists with deep pockets, some of the most prominent startups in recent years have been able to put off the 'making money' part of creating a new business.
But no business can survive forever without a revenue model, and for Foursquare, it looks like it's time to make money.