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Posts tagged with Fragmentation

Pitney Bowes talks segmentation, trends, and data

Mailrooms are quickly becoming anachronistic features of corporate offices, but in their prime, they featured postage meters and beeping, blinking copy and fax machines bearing the Pitney Bowes logo. The company did very, very well.

But as physical communication methods became more digital, Pitney Bowes’ profits fell. Between 2008 and 2011, revenues slipped to $5.3 billion, a billion-dollar drop as US and European economies, its key markets, softened.

Competitors like Kodak went bust and Xerox nearly filed Chapter 11, but Pitney Bowes sought to evolve with the times by adding a robust suite of digital marketing products for B2B clientele intent on reaching audiences through email, social, and mobile channels.

2 comments

Gingerbread still tastier to Android users than Ice Cream Sandwich

Regardless of how much money Android has generated (or, more accurately, hasn't generated) for Google, there can be little doubt that Google is pleased with the fact that it owns the second most popular mobile OS in the world.

But the popularity of Android isn't without its problems. Fragmentation, for instance, has always been an area of concern for developers and handset manufacturers, if not for Google.

15 comments