Posts tagged with Fraud

Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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With focus on delivering ROI, Facebook makes changes to paid post boosting

Late last year, IPG Mediabrands' Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend.

But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over brand safety, relevance, fraud and viewability, advertisers are becoming more careful about how and where they advertise and even the biggest ad platforms are taking note.

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Are marketers underestimating the fraud threat to influencer marketing?

Ad fraud is a multi-billion dollar a year problem and according to one estimate, by 2025, the digital ad market could be the second largest revenue source for organized crime behind drug trafficking.

Ad fraud comes in numerous forms. There's click fraud, for example, which for years has been a thorn in the side of marketers using pay-per-click advertising channels.

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Ads.txt, a new standard for fighting inventory spoofing & unauthorized sellers: What you need to know

At the beginning of this month, the IAB's Tech Lab announced the release of the final Version 1.0 specification Ads.txt, which aims to help prevent inventory spoofing and unauthorized sellers.

Here's what publishers and advertisers need to know about Ads.txt.

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Is Facebook doing enough to prevent fraudulent ads?

In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?

An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.

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Former brand marketer: banner ads suck, but they're great

Fraud. Viewability. The demise of Flash.

The lowly banner ad is under attack and just about everybody agrees: banner ads are the past but not the future of advertising. But is everybody wrong?

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Five tips for using behavioural analytics to combat fraud

When we tell businesses that getting to know their customers is vital, it’s not just so that they can provide the best possible customer experience for them.

Getting to know your customers is most crucial when it comes to helping businesses identify enemies disguised as customers.

Fraud is becoming increasingly widespread since the dawn of ecommerce and as it becomes more and more sophisticated, we need greater visibility to fight malicious activity on our websites.

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Can PayPal win former customers back with "aggressive changes"?

Being the 800 pound gorilla of online payments isn't easy. Despite PayPal's ubiquity and the fact that it remains at the forefront of digital payments, including in the rapidly-evolving mobile payments space, the company's reputation is mixed.

Serving millions upon millions of customers isn't a walk in the park, and when something goes wrong with somebody's money, the world is bound to hear about it one way or another.

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Seizing the mobile payments opportunity

In a world that is increasingly mobile, today’s retailers must consider how they are addressing their consumers' desire to make purchases through m-commerce and how to combat fraud through these new routes to market.

So how much do retailers currently know about fraud rates on their mobile channels?

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Is the age of innocence over for the Mac?

If you own a Windows-based computer, it may be hard to believe that many of your Mac counterparts don't run antivirus software.

Viruses and malware are a fact of life for Windows owners, and as a result, there is a sizable ecosystem of security software vendors whose mission in life is to protect PC owners from the constantly growing number of threats.

But Mac owners may be getting a taste of the hassles PC owners have become accustomed to...

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Can Alibaba restore trust after fraud scandal?

Rebuilding trust with your customers isn't easy following a major crisis. Sadly, relationships that take years to build can be harmed or destroyed entirely practically overnight.

Alibaba, the Chinese business-to-business marketplace that Yahoo owns a substantial chunk of, is the latest company to learn that lesson the hard way.

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The dark side of Groupon emerges

When discussing Groupon, it's quite clear: the group buying business model is financially viable. For Groupon. What's less clear: whether Groupon's business model is financially viable for businesses.

One of the reasons it's not clear is that many -- if not most -- of the local business owners who have tried Groupon don't publicly reveal detailed results of their Groupon campaigns.

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