Posts tagged with Free Stuff

Gabe Zichermann: gamification isn't about offering 'free stuff', it's about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for a few years now.

One of the most obvious examples is Foursquare, which has developed its offering from a social game into a local search engine as it moves towards monetisation.

But can gamification be applied to all business models?

During a keynote at TNW 2012 Gamification CEO Gabe Zichermann suggested that companies must first understand what it is about video games that engages consumers.

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Pepsico and Arby's join trend for offering rewards for engagement

Pepsico and US sandwich chain Arby’s have become the latest examples of brands offering consumers rewards for engagement through digital channels.

It demonstrates that brands are catching on to the fact that consumers are increasingly expecting to receive ‘free stuff’ in the form of offers or discounts for brand engagement.

Arby’s has signed up to a virtual currency loyalty programme run by startup Plink which offers Facebook Credits in return for in-store purchases.

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