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We all know about social media 'gurus': the hired guns with thin track records who claim that they know all of the secrets to social media success and can boost your business on Facebook and Twitter for a sum.
In most cases, the social media 'guru' is thought of as an opportunistic type who overpromises and underdelivers. But a friend in the United States who works as a strategic marketing consultant relayed a story to me that hints there may be social media gurus who are really social media 'scammers.'
Building a successful career as a freelancer is about more than acquiring clients; it's no different than building a successful business.
Contracts, of course, are a necessity for every business. Yet when it comes to contracts, freelancers often make plenty of mistakes, some of which can carry huge costs. Here are eight of those mistakes...
For many businesses, SEO is a black hole. Lots of stuff goes in, and almost nothing comes out.
There are plenty of reasons for this: executing an SEO effort requires the right strategy, a solid commitment and adequate human and financial resources to get the job done.
Recently, I wrote about several things clients say that drive freelancers nuts. Some of these things are annoying, but can be addressed.
There are, however, certain types of prospective clients that freelancers should avoid at all costs.
Last week, I wrote about some of the things clients say that frustrate freelancers.
But when it comes to client-freelancer relations, clients aren't the only ones who say the darndest things. Freelancers are guilty of saying plenty of things that rightfully frustrate clients. Here are five of them.
What's the hardest part of being a freelancer? Based on a few discussions I've had recently with freelancer friends who do everything from web development to SEO, the answer is almost always 'dealing with clients' -- especially in the early stages of a potential project.
There's good reason for that. Early discussions around a possible project involve key subjects, namely money and project scope. In many cases, clients, especially those who are new to hiring a freelancer, are in unfamiliar territory. And that means they're apt to say things that they often shouldn't.
PeoplePerHour.com, which has been described as an 'eBay for business', is an online marketplace which allows freelancers to advertise for work, and small businesses to outsource work.
I've been talking to founder and CEO Xenios Thrasyvoulou about the business...
If you're an entrepreneur or run a small business, chances are you've hired a freelancer or considered hiring a freelancer. And for good reason: when you don't need or can't afford an employee, freelance labor gives you access to talented workers who can take care of a specific set of tasks.
But getting the most out of freelance labor is not always easy because freelancers work differently than employees and many entrepreneurs and small businesses don't understand that. To ensure a successful relationship with a freelancer, here are five common mistakes to avoid.
The impact of the Great Recession on global workforces has been huge. Around the world, countless employers have been forced to lay off workers, make painful cuts and change the structures of their businesses.
The tech industry has not been immune. Stalwarts such as Microsoft, Google and Adobe are among those that have laid off employees and contractors.
Assume for a moment that you're an artist. You get a call one day from somebody at Google. Good news: Google wants you to create a skin for its Chrome browser.
You ask, "What's the fee?" The response: "There's no money but you'll get lots of exposure". Deal or no deal?