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Posts tagged with French Connection

How French Connection can improve its multichannel promise

French Connection announced this week that almost a quarter of its sales took place online in 2014.

Ecommerce represents 23% of its total retail revenue, which is 20% up from the previous year and as also reported in InternetRetailing 24% of all orders were fulfilled using its click and collect service. This follows its recent investment in multichannel services, from the website platform to the warehouse.

Lets take a look at French Connection and examine how the retailer can improve its multichannel standing, paying particular attention to delivery, returns, mobile and social customer service.


10 of the best social campaigns from April 2014

It's arrived slightly late this month, but here is your regular round up of interesting, creative and inspiring social campaigns.

It includes Cristiano Ronaldo, a load of selfies, newsjacking, Spider-man, Manchester City, The Special One, and a brilliant campaign from Pharrell and Tipp-Ex.

And for more of the same, check out my social round ups from March and the first three months of 2014.



Marketers on Chatroulette: Is this a good idea?

Do you have a ChatRoulette strategy yet? More than a few brands have been dipping their toes into the murky waters of the NSFW video chatting site that has been doubling in popularity lately.

And while tapping into a rapidly growing audience may be tempting, brands should ask themselves a question before trying out any new medium — especially one with a shady reputation. What do they hope to get out of it?