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Posts tagged with Friends' Recommendations

88% of consumers consult reviews when making a purchase

Recommendations from friends are the most influential driver for UK shopping habits followed closely by consumer reviews, according to a new survey by Reevoo.

More than half of respondents (52%) said friends’ recommendations were influential, followed by consumer reviews (48%), advertising (24%) and advice from sales assistants (22%).

The survey also found that a massive 88% of consumers ‘sometimes or always’ consult a review when making a purchase, and 60% were more likely to purchase from a site that has customer reviews on.