tag:econsultancy.com,2008:/blog/tags/friends-recommendations Posts tagged with "friends' recommendations" from the Econsultancy blog 2012-05-22T12:12:56+01:00 tag:econsultancy.com,2008:BlogPost/9958 2012-05-22T12:12:56+01:00 2012-05-22T12:12:56+01:00 88% of consumers consult reviews when making a purchase David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/9040/reviews_1.png" alt="" width="203" height="48">Recommendations from friends are the most influential driver for UK shopping habits followed closely by consumer reviews, according to a new survey by <a href="http://www.reevoo.com/">Reevoo</a>.</strong></p> <p>More than half of respondents (52%) said friends’ recommendations were influential, followed by consumer reviews (48%), advertising (24%) and advice from sales assistants (22%).</p> <p>The survey also found that a massive 88% of consumers ‘sometimes or always’ consult a review when making a purchase, and 60% were more likely to purchase from a site that has customer reviews on.</p><p><a href="https://econsultancy.com/blog/9958-88-of-consumers-consult-reviews-when-making-a-purchase/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>