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Posts tagged with Fusion

Ford leads with interactive effort

fusion hybridAgainst all odds, and against all business logic, the early signs look like Ford Motors might be turning around. Unlike GM and Chrysler it has turned away government bailout money, seeking instead to get its house in order through more efficient operations. And unlike GM and Chrysler it internet effort is meshing with its product line and positioning.

The auto maker has taken at least some market share gains every month for the past year. And although it is prone to the same disastrous numbers that have led to those trips to Capitol Hill and concessions from its unions, some of its numbers are looking up. Ad Age reports that in the first two months of the year, the number of qualified buyers who planned to buy a Ford jumped 16% from 2008. Qualified buyers who intended to buy GM fell 12% and Chrysler 33%.