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Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.
In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.
According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.
So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?
There's no accounting for taste, but I often think it a bit of an anomaly that many of the world's incisive businessmen and women spend their spare time with their heads in books that look like they came from the self improvement aisle of an airport book shop.
I'm sure you know the business books I'm talking about - they have grandly ambiguous titles and include hyper-extended metaphors.
Perhaps these books are more useful than my blog posts, but I'd like to recommend some alternatives all the same.
There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever.
Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way?
The recent Hachette and Amazon standoff got me thinking again about the e-reader.
Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook.
Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim.
Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.
Everyone assumes that smart devices are going to be big.
They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you've guessed it, disruption.
There are many products in the market right now that may have a big impact. But here I present you with four products that show we're still a long way from understanding human need.
Quite simply, we don't know what we want until we're presented with it. That makes it very hard to design products that will change the world.
I might be wrong here. Please chide me in the comments.
This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.
As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products.
Read on for my top five developments (plus a dose of healthy rivalry)...
Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.
Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.
Let's take a look at industries ripe for disruption by Google.
What does the future hold for digital marketing, ecommerce and retail?
That's the question the speakers at Econsultancy's Future of Digital Marketing conference try to answer every year.
Here are 48 quotes from 2014's event, ranging from wearables to China, digital transformation to user interfaces, retail to the smart home.
Recently I’ve been building a few apps for fun in my spare time.
Doing so has got me thinking about various design elements, and where online design might be heading.
Currently flat design is ruling the roost, but it may not always be that way...
The box, the tube, the telly, the television. Are any of us sure the set is set to evolve?
The television is one of those unifying pleasures and most people are already happy with the experience of watching it.
Additionally, advertisers still think of television as the big hitting ad medium, rightly or wrongly.
So, if it’s not broken, why fix it? Or is that the kind of reasoning that stymies innovation?
I think it’s fairly obvious that although we can choose to think of television as a constant, it has changed significantly since it went digital. FreeView in the UK, TiVo, Sky+, on-demand services like iPlayer and Netflix, Apple TV and Chromecast, the impact of Twitter and social TV, Roku, there have been many developments.
But what’s next? Here I’ve tried to sum up some of the innovations for advertisers and viewers I’ve seen in the last few months. See what you think..
Here at Econsultancy we try to write about Google Glass when we can, because we know it’s of great interest to marketers, and indeed the rest of humanity.
On Friday some of Econsultancy’s Content team tried Google Glass at Somo’s incredible gadget room in its London HQ, where they develop new tech uses for clients (thanks, Somo).
It was fun, but also revealing, so I thought I’d share some of what we saw and felt.
For the complete run down on Glass functions, you can visit Google’s help centre.