Posts tagged with Future Of Digital Marketing

fodm

25 quotes from the Future of Digital Marketing 2016

I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.

I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.

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atom bank logo

Atom Bank: No branches, no legacy tech, fewer channels

Atom Bank is the UK's first bank designed for digital and optimised for mobile.

Lisa Wood, CMO, is speaking at Econsultancy's excellent Future of Digital Marketing conference next month.

We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.

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What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

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Back to the future: the last 10 years of the future of digital marketing

Last week was Econsultancy’s Future of Digital Marketing event. It is the tenth year we have run it. A whole decade of digital futures that we can now look back on.

Trawling back through the archives of presentations and topics what can we observe?  

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50 quotes from the Future of Digital Marketing #FODM15

We celebrated our 10th annual Future of Digital Marketing event yesterday.

For those who attended, there was a wealth of future-gazing speculation and information on the trends that will shake up the marketing industry in the next couple of years, delivered by many of today’s most inspiring digital pioneers.

For those who didn’t attend… here are some of the very best soundbites, quotes and tweets from the day.

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Q&A: Digital marketing and the next generation

William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing. 

He will be delivering the afternoon keynote at this week's Future of Digital Marketing conference looking at Digital Marketing and the Next Generation. 

I caught up with William today to talk about the future of digital marketing. 

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How will digital marketing evolve in the next 10 years?

On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.

It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.

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10 predictions from the Future of Digital Marketing that came true

Our annual Future of Digital Marketing (FODM) event is celebrating its 10-year anniversary on 11 June 2015.

You can take part in the proceedings by joining us and 300 other senior digital professionals for the one day conference, where you can be inspired by a variety of digital pioneers and learn about the trends shaking up our industry, and how we can harness them to change the way we do business.    

Tickets do sell out, so act fast.

In the meantime, let’s take a look back at 10 years of digital marketing prognostication and highlight 10 of the trends that either came true or are well on their way to being realised.

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Twitter's five tips for agile marketing in the moment

The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.

In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.

The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.

Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.

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future of search

Are implicit signals, user context and a new query model the future of search?

The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.

How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?

It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.

One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.

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Future

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

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Five reasons Google Glass will be a catastrophic failure

https://assets.econsultancy.com/images/resized/0002/9666/clockwork_orange-blog-third.jpegSergey Brin recently ignited conversation about Google’s Glass by claiming that using a mobile phone was ‘emasculating’.

He might be right, but do wearable computers really offer us a better option, or is Glass likely to be filed under ‘Massive Fail’ in the near future? 

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