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Posts tagged with Ga

Google Analytics Benchmarking is back: Here's what you need to know

Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics.

Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information.

Alternatives for benchmarking have always been available, based on toolbar tracking or proprietary stats vendors for example, but those that used Google Analytics benchmarking reports loved the feature for its simplicity, the fact that it was perceived to be well informed, and of course it was free.

Well, as announced on the Google Analytics blog today, this ever popular feature has been revived.

For those that opt in to anonymously share their data, version one of the new implementation is being rolled out to all Google Analytics Universal users, with promises of much more to come in the future.

9 comments

A first look at Enhanced Ecommerce for Google Analytics

Launched during the Google Analytics’ partner summit, Google has taken a fairly huge step in customer understanding by releasing ‘Enhanced Ecommerce’ functionality across the platform.

This latest update is a major change to specifically understand customer behaviour and the effectiveness of merchandising efforts, away from attempting to understand products within GA using transactional data alone and covers a number of new opportunities.

The changes include a series of funnel based reports, widening of the use of the Product ID dimension and Google Tag Manager support for the new functionality, all available through any standard GA account (Universal Analytics only).

11 comments

Google Analytics Premium: the lowdown

Google still has its free analytics product, but now it has announced a paid-for version of Google Analytics, called Premium, which will be a $150,000 per year product.

In one brief announcement today from Google a very bold approach is being embarked upon. That is, going from a single free-to-all product, to one that is now split into two offerings: Google Analytics Standard (free) or Premium ($150,000 per year).

That's a big change for Google Analytics, so what's the difference?

30 comments