Posts tagged with Gabe Zichermann

Gabe Zichermann: gamification isn't about offering 'free stuff', it's about status

Gamification isn’t a new concept. Businesses have been trying to increase engagement by introducing game mechanics into their marketing for a few years now.

One of the most obvious examples is Foursquare, which has developed its offering from a social game into a local search engine as it moves towards monetisation.

But can gamification be applied to all business models?

During a keynote at TNW 2012 Gamification CEO Gabe Zichermann suggested that companies must first understand what it is about video games that engages consumers.

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Q&A: Gabe Zichermann on gamification, fun and metrics

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There’s no denying it. Gamification is hot. We talked recently with Gabe Zichermann, entrepreneur and author of “Game-Based Marketing,” about how fun and gaming techniques are permeating every aspect of marketing, and what it means for measurement.

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