Posts tagged with Gambling

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How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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Lessons from William Hill: Adapting to modern customers in a traditional industry

The evolution of the gambling industry has always been intrinsically linked to the diversification of its channels.

From the racecourse, to telephone betting, retail shops, online and now mobile, industry players have faced the need to adapt each time a new channel has presented itself.

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Q&A: Crispin Nieboer on William Hill’s data-driven approach to customer experience

A major consideration for any customer-facing business is how to use technology to create meaningful and positive customer experiences.

How can a brand use the data it has captured to help build memorable and personal relationships at every stage of the customer journey? 

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Three key findings from our Multichannel Convergence in the Gambling Sector Report

It’s clear from our previous research that multichannel convergence is now a key driver of strategy within all industries and that most business leaders no longer need to be sold on the opportunities. 

However, many organisations are struggling to overcome cultural, technical and data-related barriers to a truly joined-up customer experience and single customer view.

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How Gala & Mecca Bingo can make it easier for new players

The number of bingo clubs in the UK has dropped from well over 1,000 between the 60s and 80s to just 400 today.

Since the 90s bingo has faced challenges from many directions, not least from launch of The National Lottery in 1994. Today however the greatest pressure facing bingo halls up and down the country is from online gaming.  

As Graham Soult writes in his excellent scrolling article The Fall and Rise of Bingo the success of online bingo has been a double edged sword for the traditional bingo industry.

Established names like Gala and Mecca have managed to offset decline in trade with a new source of revenue and managed to dispel their supposed ‘old-fashioned’ image.

However the popularity of online bingo means that traditional bingo halls are having to compete with hundreds of new online-only operators. Foxy Bingo, The Sun, Sky and even Iceland supermarket. 

Inspired by the above article I’m going to take a look at the online UX of the UK’s most popular bingo sites Mecca and Gala and see how easy and welcoming they are for new users.

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sporting mouth

Start Me Up! Sporting Mouth for P2P World Cup predictions

The World Cup is upon us and if you want to stake your reputation and something other than money on a sporting event, Sporting Mouth is for you.

The app allows you to make sports predictions against friends for bragging rights and prizes.

Here's what John Owrid, the Chairman, had to say about Sporting Mouth's functionality, development challenges and future in the market.

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Four user experience tips for mobile casinos

Mobile is massive for the gambling industry, and will become ever more important in the coming years. 

According to their respective investor reports, Gala Bingo’s mobile penetration has increased from 18% to 45% in just one year, while mobile gaming now represents 35% of Paddy Power’s and and 27% of William Hill's online revenues.

For those brands hoping to grab a bigger slice of this mobile gaming growth, user experience is all important, which is where our Improving Mobile Casino Performance report comes in. 

The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.

Here are four UX tips from the report...

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Coral tops gambling website usability study

The UK online gambling industry is worth more than £1.7bn per year, so it’s no wonder that Facebook is trying to get in on the act with its new bingo game.

But which of the main bookmakers are making the most of the lucrative opportunity by offering gamblers the most efficient and user-friendly experience?

QuBit’s industry benchmark evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. 

These include 888, William Hill, Betfair, Paddy Power, Ladbrokes, Bet 365, Skybet, Betfred, Stan James and Coral.

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Facebook and gambling: what it means for brands

Despite its rocky debut as a public company, Facebook is focused on a long-term strategy. Or at least that's what the company's top executives say.

But actions speak louder than words, and it's increasingly clear that the world's largest social network is pushing to increase revenue meaningfully as quickly as possible.

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