Posts tagged with Game Mechanics

Is gamification bulls!*t?

Every year, digital marketers are delivered a fresh collection of new buzzwords, and one of the hottest in recent memory is 'gamification.'

Gamification, defined simply, is the addition of 'game mechanics' to a service. The rationale behind gamification is equally simple: by adding gaming components to a service, its operator can make the service as addictive as, say, Farmville.

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Gamification and small business loyalty

Gamification creates unique opportunities for small businesses to create innovative loyalty programs that are on par with large brands. 

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Games are the new TV

Social Games like Farmville attract more active players than top TV shows in America have viewers. If engagement (recency, frequency, duration, virality and ratings) is factored in, it becomes even more obvious that social games are the new mass market medium.

The key to their success lies not only in the power of the Facebook platform, but also in games' motivational design focus and clever business model. While the prognosis for TV advertising may look increasingly grim, companies big and small are leveraging the techniques of social games to energize their brands.

This process is called Gamification, and it promises to bridge the gap between diverse interactions' utility and social games' fun and engagement.

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Will Foursquare check out now that Facebook has Places?

Five years ago, one of the last things an entrepreneur with a hot consumer internet startup wanted to hear was "Google is launching a new service just like yours." It's 2010, and that has changed to "Facebook is launching a new service just like yours."

But that's precisely what Dennis Crowley, the founder of the increasingly popular location-based service Foursquare, recently heard.

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