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Now that David Moth is our new head of social, he has bequeathed his regular round-up of social campaigns and stories to me, as he’s now too busy posting Taylor Swift Vines on the official company Twitter.
He can be confident that this is in relatively safe hands.
So sit back and enjoy this new-look collection of news and advertising inspiration taken from the wide world of social, and I’ll try and keep the puns to a minimum.
Experiential marketing, what is it good for?
The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.
If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.
Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.
This post was inspired by a new Vans project that's opening in Central London at the beginning of August as a celebration of art, skateboarding, BMX and street culture.
These tempting leftovers are impossible to resist despite the fact you have already gorged yourself disgusting on everything the internet had to offer this week.
Go on, just another forkful. The diet can start next week.
Although what that ‘diet’ consists of I’m not sure. Perhaps not spending quite so much time mass-messaging Tinder users pictures of yourself with a dangerous predator would be a start.
Speaking of which…
It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.
Did anyone used to watch that Jasper Carrot thing from years ago where he would sit on a stool and present weird adverts from around the world?
I suppose this is a bit like that, only this is probably slightly less interminable and you don’t have to look at Jasper Carrot’s face in between videos.
This is also less of an excuse to parade soft European erotica to a post watershed audience and more of an excuse to show how your brand can use the platform in interesting and engaging ways.
Well I’ve blathered on long enough, here’s the round-up.
This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet.
Yes the round-up took the extended Easter weekend off. It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed.
Does that mean that this week’s edition will be a double-bumper load of wonderful content? You’d think so wouldn’t you?
Here’s the round-up, that will no doubt include a Game of Thrones reference somewhere...
11 of the best things we found on the internet this week according to a very ambiguous set of parameters
Unfortunately we can’t let you know too much about the complicated algorithm used to create this list. You’ll just have to fight over the subtle, ever-changing nuances yourselves.
Just know that it works and if you play by our rules your gift is entertainment. If you’re bad… oh alright, you can still have the entertainment. I’m not a complete monster.
Here is the round-up.
You've most likely heard or even uttered the latest 'it' term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?
Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business.
In fact according to Gartner, 70% of Global 2000 organizations will have at least one gamified application by 2014.