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Posts tagged with Game Rewards

Game embraces digital with new Rewards mobile app

Game Retail Ltd has continued its shift towards a digital-focused business model with the launch of a new mobile loyalty app.

The Game Rewards app, available on iPhone and Android, replaces the retailer’s existing loyalty scheme and allows customers to collect reward points using QR codes on their smartphone.

Game went into administration in March after seeing its sales plummet due to competition from online-only retailers, and has since been bought out by Game Retail Ltd.

The announcement came just days after Game signalled that it would be moving to focus on digital revenues by allowing customers to begin streaming demos online.