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Posts tagged with Gaming

vr hive

Five reasons VR skeptics are missing the point

I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.

Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.

Here's why I think VR skeptics are missing the point.


Q&A: Crispin Nieboer on William Hill’s data-driven approach to customer experience

A major consideration for any customer-facing business is how to use technology to create meaningful and positive customer experiences.

How can a brand use the data it has captured to help build memorable and personal relationships at every stage of the customer journey? 


Three key findings from our Multichannel Convergence in the Gambling Sector Report

It’s clear from our previous research that multichannel convergence is now a key driver of strategy within all industries and that most business leaders no longer need to be sold on the opportunities. 

However, many organisations are struggling to overcome cultural, technical and data-related barriers to a truly joined-up customer experience and single customer view.

sporting mouth

Start Me Up! Sporting Mouth for P2P World Cup predictions

The World Cup is upon us and if you want to stake your reputation and something other than money on a sporting event, Sporting Mouth is for you.

The app allows you to make sports predictions against friends for bragging rights and prizes.

Here's what John Owrid, the Chairman, had to say about Sporting Mouth's functionality, development challenges and future in the market.

candy crush saga

Global spend on online movies, games and mobile apps hit $57bn in 2013

2013 saw a year-on-year increase of 30% in global digital spend on online movies, games and mobile apps combined, topping $57bn (£34bn) in 2013 compared with $44bn (£26bn) in 2012.

It’s the rise of the mobile gaming market that is driving the biggest growth year-on year though.

These figures come from IHS Technology & App Annie’s recently published Digital Content Report 2013.

As King, the UK based creator of Candy Crush Saga, has just announced its intention to join the Stock Exchange after its profits grew 7,000% last year, and with game apps now driving overall games growth, now is a great time to take a look at the key takeaways from this report, concentrating particularly on the games category.

Why does Candy Crush need TV advertising?

Why does Candy Crush Saga need TV ads?

In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the 'promised land' - we dream of things 'going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.

Achieving that nirvana of mass social awareness can completely revolutionise your fortunes. Fine, you might have optimised your PPC to within an inch of its life, you've got top SEO positions and your affiliate campaign is an award winner.

You might even have a few glossy-looking awards for your expensive TV campaigns on the office mantle piece. But underneath it all, you know that the level of awareness of your product can make or break you.


Amazon courts game developers with GameCircle

Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.

Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.


EA prepares for a digital future

For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

1 comment

A personal trainer and entertainer in my pocket: social gaming and apps for diet and exercise

As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.

Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.

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For gaming companies, HTML5 is not ready

Of the few markets in which Flash is still relevant, gaming is perhaps the largest. Despite the fact that Adobe seems intent on killing Flash, for many game developers, Flash is still a necessity.

The big question, of course, is for how long? There's a lot of excitement about HTML5, and some game developers have actually been experimenting with HTML5 game development.


Are You a Human brings gaming to CAPTCHAs

CAPTCHAs or conversions? While just about every business hopes to boost its conversions, the ill effects of spam bots and screen scrapers have driven countless companies to implement CAPTCHAs on their websites.

In some cases, CAPTCHAs are poorly implemented, leaving users (and potential customers) scratching their heads as they try to decipher text so distorted as to be incomprehensible.


Angry Birds Space becomes fastest-growing mobile game ever

While nobody can deny the massive popularity of Rovio's Angry Birds franchise, there are plenty of skeptics who question whether Rovio's cash cow will remain popular forever.

And for good reason: in today's fast-paced and highly-competitive gaming market, which now includes millions of social and casual 'gamers', producing hits is difficult but keeping them hits is often even more difficult.