Posts tagged with Gary Vaynerchuk

WIN a signed copy of Crush It, by @garyvee

Crush It, by Gary VaynerchukAnybody who has met Gary Vaynerchuk – or seen one of his videos / keynotes - will tell you that he is a one-man whirlwind of ideas, passion and drive.

Gary has managed to condense some of his key ideas into a book called Crush It, which is aimed at wannabe entrepreneurs (and anybody who doesn’t enjoy what they’re doing for a living). 

I had dinner with Gary last month and he suggested doing a Crush It giveaway for Econsultancy members. And sure enough, I now have 25 signed copies of his book at Econsultancy HQ and they're all up for grabs...

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Q&A: Gary Vaynerchuk on branding and the new thank you economy

Gary Vaynerchuk transformed online wine sales at his parents business through his passionate and entertaining wine videos online. The New Jersey based wine retailer took to the web in 2006, and since then his popular Web video series “Wine Library TV” has boosted both Gary's public profile and his parents' liquor store — from a $4 million annual business into a $45 million one.

His video blog attracts an average 80,000 viewers for daily tastings and commentary, and Gary has appeared on mainstream media outlets from Conan O'Brien to The Today Show. His unconventional approach to wine (he convinced O'Brien lick a rock and to get at some of the notes common in wine) has earned him a cult following.

This week, he released the first book in his ten-book deal with Harper Collins. "Crush It! Why NOW Is the Time to Cash In on Your Passion" advises readers on how to turn their hobby — through enthusiasm, hard work and the power of the Internet — into a successful career. I caught up with Gary to chat about how he built his business on social media and why successful people who advise against working hard are lying.

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A five-step guide to creating an amazing brand

I'm working on a new startup / brand and have been doing a lot of reading lately on branding. This morning I was truly blown away by a presentation called The Brand Gap by Marty Neumeier, which sums up the modern age of branding in 162 genius slides. I liked it so much I bought the book.

As much as I wanted to feature Marty's slideshow alone (it is arguably all you need) there are other sources of inspiration out there, and I have compiled four additional presentations - including one video from Gary Vaynerchuk - which will help focus minds on the most important factors when trying to establish a brand.

These presentations can be digested in half an hour or so, and I found them all really helpful. Remember that even if you're 80% on track, there's still 20% scope for improvement. And besides Gary V is always worth tuning into. Enjoy...

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