After being alerted to the fact that Virgin had just launched a new responsive website I was looking forward to testing out the UX of its flight booking process (because I’m a bit of a square).
So I was disappointed to discover that only the corporate site has gone responsive, while its travel brands have retained their old sites.
This inspired me to hunt around for other examples of responsive travel sites, the results of which can be seen below.
It’s worth noting that none of the main travel brands appear to have moved to responsive design, so its been left up to local tourist boards and boutique hotels to lead the charge.
Also, not all of these examples are well executed but they do at least highlight pitfalls that others should try to avoid.
For more information on this topic, read our other blog posts on ecommerce sites that have used responsive design and brands that increased conversion rates by going responsive.
We were alerted to the Gatwick Airport website redesign by Matt Wilkinson, Senior Ecommerce Manager at Gatwick, in the comments on this responsive design round-up.
With responsive design riding a tidal wave of popularity and common sense, I can’t think of a sector better suited than air travel.
We’ve all been travelling to an airport, needing to check flight times, terminals, parking arrangements, delays etc. We know airport websites have this info, but we aren’t confident in navigating an old desktop site from our phones. Well, it seems Gatwick have smashed it out the park on this one.
This post isn’t going to go into too much detail about why the site is great. I’ll just post some annotated pictures of it, and encourage you to try it out for yourself.
Tesco has unveiled new interactive digital billboards in the departure lounge at Gatwick Airport that allow consumers to order groceries to be delivered to them when they return from holiday.
Using Tesco’s iPhone and Android smartphone apps holidaymakers can add products to their shopping basket by scanning the barcodes displayed under the items on the adverts.
Sliding screens on each ‘fridge’ can be scrolled by hand allowing customers to browse and select around 80 of Tesco’s most popular products.
Deliveries can then be scheduled for up to three weeks in advance to coincide with the user's return home.
The use of interactive billboards in the UK follows a successful trial in South Korea’s subway. Commuters were able to purchase items from a virtual shopping aisle by scanning QR codes with their smartphone.