tag:econsultancy.com,2008:/blog/tags/gdpr Posts tagged with "gdpr" from the Econsultancy blog 2018-02-21T12:44:00+00:00 tag:econsultancy.com,2008:BlogPost/69815 2018-02-21T12:44:00+00:00 2018-02-21T12:44:00+00:00 How the GDPR will affect lead generation: Talking points for marketers Ben Davis <p><strong>Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?</strong></p> <p>These techniques are a mainstay of modern marketing. But how are they impacted by <a href="https://econsultancy.com/hello/gdpr-for-marketers/">the GDPR</a>? I had a rummage through the legalese to find out.</p><p><a href="https://econsultancy.com/blog/69815-how-the-gdpr-will-affect-lead-generation-talking-points-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69793 2018-02-13T09:40:00+00:00 2018-02-13T09:40:00+00:00 Econsultancy to host free GDPR webinar Ben Davis <p><strong>The GDPR is enforceable from 25th May 2018. How have marketers been preparing?</strong></p><p><a href="https://econsultancy.com/blog/69793-econsultancy-to-host-free-gdpr-webinar/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69553 2018-02-01T13:39:40+00:00 2018-02-01T13:39:40+00:00 The GDPR and data portability: What marketers need to know Ben Davis <p><strong>Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.</strong></p> <p>What do marketers need to know?</p><p><a href="https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69700 2018-01-05T12:31:00+00:00 2018-01-05T12:31:00+00:00 Take our GDPR survey and get a free copy of the final report Ben Davis <p><strong>With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some <a href="https://econsultancy.com/hello/gdpr-for-marketers/">resources</a> to assist marketers in assessing the impact on their work.</strong></p><p><a href="https://econsultancy.com/blog/69700-take-our-gdpr-survey-and-get-a-free-copy-of-the-final-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69681 2017-12-15T14:22:54+00:00 2017-12-15T14:22:54+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</strong></p> <p>This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. </p><p><a href="https://econsultancy.com/blog/69681-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69642 2017-12-12T09:30:00+00:00 2017-12-12T09:30:00+00:00 A day in the life of... a head of digital compliance Ben Davis <p><strong>Compliance will be one of the more unlikely buzzwords of marketing in 2018.</strong></p> <p>Yes, data protection has always been extremely important, but the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.</p><p><a href="https://econsultancy.com/blog/69642-a-day-in-the-life-of-a-head-of-digital-compliance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69613 2017-11-29T13:40:00+00:00 2017-11-29T13:40:00+00:00 Marketers & the GDPR: Don't panic, here's how to get started Ben Davis <p><strong>Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.</strong></p> <p>Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.</p><p><a href="https://econsultancy.com/blog/69613-marketers-the-gdpr-don-t-panic-here-s-how-to-get-started/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69546 2017-11-06T09:30:00+00:00 2017-11-06T09:30:00+00:00 The role of copywriters in a GDPR-ready world Daniel Saunders <p><strong><a href="https://econsultancy.com/hello/gdpr-for-marketers/">The GDPR</a> will apply to any company that holds data on EU citizens, so affects global as well as European-based companies.</strong> </p> <p>Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that <a href="http://www.campaignlive.co.uk/article/gdpr-will-render-75-uk-marketing-data-obsolete/1441738" target="_blank">75% of current marketing data won’t comply with GDPR</a>.</p><p><a href="https://econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69542 2017-10-30T11:00:00+00:00 2017-10-30T11:00:00+00:00 Cutting out the crap: The truth about the GDPR & consent Tim Roe <p><strong>When it comes to the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a>, there is a lot of confusion out there at the moment regarding consent or legitimate interest.</strong></p> <p>This blog post cuts out the crap and gives you the facts.</p><p><a href="https://econsultancy.com/blog/69542-cutting-out-the-crap-the-truth-about-the-gdpr-consent/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69399 2017-09-13T11:00:00+01:00 2017-09-13T11:00:00+01:00 Why GDPR is great news for marketers and will create a more efficient data economy Daniel Gilbert <p dir="ltr"><strong>As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.</strong></p> <p dir="ltr">What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.</p><p><a href="https://econsultancy.com/blog/69399-why-gdpr-is-great-news-for-marketers-and-will-create-a-more-efficient-data-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69376 2017-09-06T14:00:00+01:00 2017-09-06T14:00:00+01:00 GDPR requires privacy by design, but what is it and how can marketers comply? Ben Davis <p><strong>Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.</strong></p> <p>Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).</p><p><a href="https://econsultancy.com/blog/69376-gdpr-requires-privacy-by-design-but-what-is-it-and-how-can-marketers-comply/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69303 2017-08-09T10:31:00+01:00 2017-08-09T10:31:00+01:00 GDPR for marketers: Five examples of 'Legitimate Interests' Ben Davis <p><strong>You probably found this blog post because you know what the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> is, and are concerned about its impact on your day-to-day work as a marketer.</strong></p> <p>When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.</p><p><a href="https://econsultancy.com/blog/69303-gdpr-for-marketers-five-examples-of-legitimate-interests/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69282 2017-08-03T09:55:00+01:00 2017-08-03T09:55:00+01:00 How should non-EU businesses prepare for the GDPR? Paul Hewett <p><strong>On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern. </strong></p> <p>A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.</p><p><a href="https://econsultancy.com/blog/69282-how-should-non-eu-businesses-prepare-for-the-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69267 2017-08-01T09:19:00+01:00 2017-08-01T09:19:00+01:00 GDPR: Six examples of privacy notice UX that may need improvement Ben Davis <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.</strong></p> <p>So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for '<a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent">opt-ins</a>' and <a href="https://www.econsultancy.com/blog/69256-gdpr-how-to-create-best-practice-privacy-notices-with-examples">privacy notices</a>. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. </p><p><a href="https://econsultancy.com/blog/69267-gdpr-six-examples-of-privacy-notice-ux-that-may-need-improvement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69256 2017-07-25T11:00:00+01:00 2017-07-25T11:00:00+01:00 GDPR: How to create best practice privacy notices (with examples) Ben Davis <p><strong>There are a number of factors to the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR (General Data Protection Regulation)</a> that from May 2018 will change how companies communicate with users and process their personal information.</strong></p> <p>One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.</p><p><a href="https://econsultancy.com/blog/69256-gdpr-how-to-create-best-practice-privacy-notices-with-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69253 2017-07-18T10:21:00+01:00 2017-07-18T10:21:00+01:00 GDPR: 10 examples of best practice UX for obtaining marketing consent Ben Davis <p><strong>With the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.</strong></p> <p>However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.</p><p><a href="https://econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69181 2017-06-29T10:45:00+01:00 2017-06-29T10:45:00+01:00 10 rules for getting email unsubscribes right Andy Favell <p><strong>People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.</strong></p> <p>The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.</p><p><a href="https://econsultancy.com/blog/69181-10-rules-for-getting-email-unsubscribes-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69187 2017-06-27T10:45:00+01:00 2017-06-27T10:45:00+01:00 Channel 4 on the future of TV, personalisation & GDPR Ben Davis <p><strong>Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.</strong></p> <p>It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.</p><p><a href="https://econsultancy.com/blog/69187-channel-4-on-the-future-of-tv-personalisation-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69172 2017-06-22T12:28:00+01:00 2017-06-22T12:28:00+01:00 10 supermarkets with 10 very different email opt-in/opt out strategies Andy Favell <p><strong>In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.</strong></p> <p>As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.</p><p><a href="https://econsultancy.com/blog/69172-10-supermarkets-with-10-very-different-email-opt-in-opt-out-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69119 2017-05-31T12:27:00+01:00 2017-05-31T12:27:00+01:00 GDPR needn't be a bombshell for customer-focused marketers Ben Davis <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> will apply from 25th May 2018, less than a year from now.</strong></p> <p>Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner's Office, savvy marketers that understand their customers shouldn't have too much to worry about.</p><p><a href="https://econsultancy.com/blog/69119-gdpr-needn-t-be-a-bombshell-for-customer-focused-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68108 2016-08-02T12:30:00+01:00 2016-08-02T12:30:00+01:00 Brexit and the Digital Single Market: Three ways forward Todd Ruback <p><strong>Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.</strong></p> <p>While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.</p><p><a href="https://econsultancy.com/blog/68108-brexit-and-the-digital-single-market-three-ways-forward/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67784 2016-04-27T11:06:15+01:00 2016-04-27T11:06:15+01:00 EU data laws: An update on GDPR & Privacy Shield Todd Ruback <p><strong>I cannot remember a time when privacy was as relevant as it is right now.</strong></p> <p>Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.</p><p><a href="https://econsultancy.com/blog/67784-eu-data-laws-an-update-on-gdpr-privacy-shield/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67540 2016-02-18T10:50:58+00:00 2016-02-18T10:50:58+00:00 What is the EU General Data Protection Regulation (GDPR) & why should you care? Nick Stringer <p><strong>Digital businesses and organisations of all sizes will be aware of the myriad of laws and regulations when operating in or across EU markets.</strong></p> <p>Top of the list will be data protection and privacy law as many organisations become more <a href="https://econsultancy.com/reports/data-driven-marketing-trends-briefing-digital-cream-london-2015/">data-driven</a> in the quest to monetise their digital offering by delivering a more customised user experience.</p><p><a href="https://econsultancy.com/blog/67540-what-is-the-eu-general-data-protection-regulation-gdpr-why-should-you-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66618 2015-06-23T10:36:00+01:00 2015-06-23T10:36:00+01:00 Nowhere to hide: new privacy rules demand new thinking in UX design Richard Beaumont <p><strong>The <a href="https://econsultancy.com/blog/65366-the-eu-cookie-law-what-has-it-done-for-us">cookie law</a>. Wasn’t that a car crash? </strong></p> <p>Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.</p> <p>Whose fault was that? </p><p><a href="https://econsultancy.com/blog/66618-nowhere-to-hide-new-privacy-rules-demand-new-thinking-in-ux-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>