tag:www.econsultancy.com,2008:/blog/tags/gdpr Posts tagged with "gdpr" from the Econsultancy blog 2018-06-06T13:24:00+01:00 tag:www.econsultancy.com,2008:BlogPost/70077 2018-06-06T13:24:00+01:00 2018-06-06T13:24:00+01:00 A day in the life of... VP Global Privacy at a customer data platform Ben Davis <p><strong>We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.</strong></p> <p>Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.</p><p><a href="https://www.econsultancy.com/blog/70077-a-day-in-the-life-of-vp-global-privacy-at-a-customer-data-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70054 2018-06-06T08:24:00+01:00 2018-06-06T08:24:00+01:00 The value & future of second-party data in the age of GDPR Rebecca Sentance <p><strong>You’ve heard of <a href="https://econsultancy.com/blog/67674-what-are-first-second-and-third-party-data">first- and third-party data</a>, its much more famous siblings. But how much do you know about second-party data?</strong></p> <p>Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.</p><p><a href="https://www.econsultancy.com/blog/70054-the-value-future-of-second-party-data-in-the-age-of-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70065 2018-06-04T10:00:00+01:00 2018-06-04T10:00:00+01:00 GDPR: Which websites are blocking visitors from the EU? Rebecca Sentance <p><strong>On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.</strong></p> <p>Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.</p><p><a href="https://www.econsultancy.com/blog/70065-gdpr-which-websites-are-blocking-visitors-from-the-eu-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70063 2018-06-01T11:00:00+01:00 2018-06-01T11:00:00+01:00 How does the GDPR impact e-receipts? Nikki Gilliland <p><strong>If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.</strong></p> <p>This means the option to have your receipt emailed to you instead of given in paper form. </p><p><a href="https://www.econsultancy.com/blog/70063-how-does-the-gdpr-impact-e-receipts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70059 2018-05-31T11:00:00+01:00 2018-05-31T11:00:00+01:00 Confusion, chaos in the GDPR's first week Patricio Robles <p><strong>The GDPR hasn't even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.</strong></p> <p>Here are the headlines you need to know about as the impact of the GDPR starts being felt.</p><p><a href="https://www.econsultancy.com/blog/70059-confusion-chaos-in-the-gdpr-s-first-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70057 2018-05-30T09:23:00+01:00 2018-05-30T09:23:00+01:00 GDPR Day 1: complaints filed against Google and Facebook Patricio Robles <p><strong>After months of anticipation and preparation, on Friday, the <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet's two biggest names.</strong></p> <p>Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.</p><p><a href="https://www.econsultancy.com/blog/70057-gdpr-day-1-complaints-filed-against-google-and-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70045 2018-05-25T15:30:00+01:00 2018-05-25T15:30:00+01:00 GDPR: The funniest tweets we’ve seen this month Rebecca Sentance <p><strong>The <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> day of reckoning is upon us.</strong></p> <p>Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment. </p> <p>However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.</p><p><a href="https://www.econsultancy.com/blog/70045-gdpr-the-funniest-tweets-we-ve-seen-this-month/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70031 2018-05-22T13:00:00+01:00 2018-05-22T13:00:00+01:00 The best GDPR stats & surveys we've seen Nikki Gilliland <p><strong>Unless you’ve been hiding under a rock, you’ll know that <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> comes into force this Friday 25th May.</strong></p> <p>You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the <a href="https://econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world" target="_blank">role of copywriters</a> to brands displaying <a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent" target="_blank">UX best practice</a>.<strong> </strong></p><p><a href="https://www.econsultancy.com/blog/70031-the-best-gdpr-stats-surveys-we-ve-seen/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70036 2018-05-18T10:16:54+01:00 2018-05-18T10:16:54+01:00 Facebook's interest-based ad targeting highlights GDPR uncertainty Patricio Robles <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.</strong></p><p><a href="https://www.econsultancy.com/blog/70036-facebook-s-interest-based-ad-targeting-highlights-gdpr-uncertainty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70022 2018-05-15T10:31:00+01:00 2018-05-15T10:31:00+01:00 GDPR and email marketing: Everything’s gonna be all right Parry Malm <p><strong>I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. </strong></p><p><a href="https://www.econsultancy.com/blog/70022-gdpr-and-email-marketing-everything-s-gonna-be-all-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70020 2018-05-14T14:00:00+01:00 2018-05-14T14:00:00+01:00 GDPR: What future for first, second and third-party data Patricio Robles <p><strong>The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world.</strong></p> <p>Here are how first, second and third-party data will likely be affected by the game-changing regulation.</p><p><a href="https://www.econsultancy.com/blog/70020-gdpr-what-future-for-first-second-and-third-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/70015 2018-05-14T09:00:00+01:00 2018-05-14T09:00:00+01:00 Anorak will use Open Banking to sell life insurance Patricio Robles <p><strong>For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. </strong></p> <p>One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.</p><p><a href="https://www.econsultancy.com/blog/70015-anorak-will-use-open-banking-to-sell-life-insurance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69999 2018-05-08T13:20:03+01:00 2018-05-08T13:20:03+01:00 Many B2B marketers are still relying on intuition more than data: survey Patricio Robles <p><strong>The world is awash in more data than ever and one of the reasons there's so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.</strong></p> <p>But a new study published by Dun &amp; Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.</p><p><a href="https://www.econsultancy.com/blog/69999-many-b2b-marketers-are-still-relying-on-intuition-more-than-data-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69996 2018-05-04T13:14:00+01:00 2018-05-04T13:14:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a splendid round-up of stats.</strong></p> <p>This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://www.econsultancy.com/blog/69996-the-best-digital-marketing-stats-we-ve-seen-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69992 2018-05-03T14:00:00+01:00 2018-05-03T14:00:00+01:00 The GDPR claims its first victims Patricio Robles <p><strong>The <a href="https://econsultancy.com/training/courses/general-data-protection-regulation-gdpr-online">GDPR</a> goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world <a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/">are receiving notifications</a> of updated terms of service and privacy policies.</strong></p> <p>Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.</p><p><a href="https://www.econsultancy.com/blog/69992-the-gdpr-claims-its-first-victims/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69987 2018-05-01T10:59:00+01:00 2018-05-01T10:59:00+01:00 The best social stories and campaigns from April 2018 Sean Cole <p><strong>It's been a busy month for brands on social media, let's take a look at some of the best stories and campaigns from April 2018. </strong></p> <p>Featuring April Fool's Day, Kanye West, Facebook (surprise, surprise), Coachella and more.</p><p><a href="https://www.econsultancy.com/blog/69987-the-best-social-stories-and-campaigns-from-april-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69980 2018-04-26T10:31:21+01:00 2018-04-26T10:31:21+01:00 A day in the life of... a Chief Privacy Officer (preparing for GDPR) Ben Davis <p><strong>Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.</strong></p> <p>With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...</p><p><a href="https://www.econsultancy.com/blog/69980-a-day-in-the-life-of-a-chief-privacy-officer-preparing-for-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69966 2018-04-25T10:22:00+01:00 2018-04-25T10:22:00+01:00 GDPR: 15 (good & bad) examples of repermissioning emails & campaigns Ben Davis <p><strong>By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.</strong></p> <p>These repermissioning campaigns are an attempt to bring consent up to the standard set by the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a>, ahead of the regulation's enforcement on 25th May 2018.</p><p><a href="https://www.econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69962 2018-04-20T15:12:19+01:00 2018-04-20T15:12:19+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.</strong></p> <p>The roundup includes news about GDPR, personalisation, AI, and lots more. </p><p><a href="https://www.econsultancy.com/blog/69962-the-best-digital-marketing-stats-we-ve-seen-this-week-18/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69957 2018-04-17T10:30:00+01:00 2018-04-17T10:30:00+01:00 Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision? Sean Cole <p><strong>News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘<a href="https://news.sky.com/story/jd-wetherspoon-shuts-down-social-media-accounts-following-trolling-of-mps-11333458">climate</a>’ of social media and the addictive nature of the platforms.</strong> </p> <p>The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.</p><p><a href="https://www.econsultancy.com/blog/69957-why-did-jd-wetherspoon-delete-its-social-media-accounts-and-was-it-the-right-marketing-decision/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69945 2018-04-16T14:59:54+01:00 2018-04-16T14:59:54+01:00 Companies around the world are worried about the GDPR: study Patricio Robles <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don't have a physical presence in the EU.</strong></p> <p>That's because the GDPR's protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don't face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.</p><p><a href="https://www.econsultancy.com/blog/69945-companies-around-the-world-are-worried-about-the-gdpr-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69935 2018-04-10T11:00:00+01:00 2018-04-10T11:00:00+01:00 Companies should consider embracing the GDPR even where they don't have to Patricio Robles <p><strong>As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of <a href="https://www.econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers">the Cambridge Analytica scandal</a>, a reeling Facebook is being urged to adopt the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> globally.</strong></p><p><a href="https://www.econsultancy.com/blog/69935-companies-should-consider-embracing-the-gdpr-even-where-they-don-t-have-to/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69919 2018-04-04T18:42:00+01:00 2018-04-04T18:42:00+01:00 Facebook will soon require marketers to confirm they have user consent for Custom Audiences Patricio Robles <p><strong>The long-term effects of <a href="https://econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers/">Facebook's ongoing data abuse crisis</a> are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.</strong></p> <p>According to <a href="https://techcrunch.com/2018/03/31/custom-audiences-certification/">reports</a> that have since been confirmed by Facebook, the social media giant is planning to require that marketers using <a href="https://econsultancy.com/blog/69479-a-beginner-s-guide-to-facebook-custom-audiences">Custom Audiences</a> certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.</p><p><a href="https://www.econsultancy.com/blog/69919-facebook-will-soon-require-marketers-to-confirm-they-have-user-consent-for-custom-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69909 2018-04-01T10:22:28+01:00 2018-04-01T10:22:28+01:00 Why GDPR means it’s time to get to know your customers John Snyder <p><strong>The European Union is dishing up some tough love to brands and advertisers.</strong></p> <p>And the introduction of the GDPR is set to mark the most significant shift in how brands collect, use and store consumer data in 20 years. The rules for targeting consumers based on third-party data and cookie IDs are changing.</p><p><a href="https://www.econsultancy.com/blog/69909-why-gdpr-means-it-s-time-to-get-to-know-your-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69902 2018-03-27T11:00:00+01:00 2018-03-27T11:00:00+01:00 Facebook is in real trouble: What it could mean for marketers Patricio Robles <p><strong>The world's most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.</strong></p> <p>The <a href="https://www.wired.com/story/wired-facebook-cambridge-analytica-coverage/">Cambridge Analytica story</a> has sparked a fury and led to a still-ongoing stream of negative headlines for Facebook that is entering its second week.</p><p><a href="https://www.econsultancy.com/blog/69902-facebook-is-in-real-trouble-what-it-could-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69881 2018-03-20T09:39:00+00:00 2018-03-20T09:39:00+00:00 Four common misconceptions about the GDPR for marketers Donna-Marie Bohan <p><strong>Econsultancy’s latest research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR.</strong></p><p><a href="https://www.econsultancy.com/blog/69881-four-common-misconceptions-about-the-gdpr-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69870 2018-03-16T10:20:44+00:00 2018-03-16T10:20:44+00:00 GDPR: Why the opportunities far outweigh the costs Kieran Flanagan <p><strong>Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee. </strong></p> <p>These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.</p><p><a href="https://www.econsultancy.com/blog/69870-gdpr-why-the-opportunities-far-outweigh-the-costs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69857 2018-03-09T09:40:16+00:00 2018-03-09T09:40:16+00:00 The GDPR may be good for inbound marketers, but it's no excuse for crap content Maximilian Tatton-Brown <p><strong>A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).</strong></p> <p>This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.</p><p><a href="https://www.econsultancy.com/blog/69857-the-gdpr-may-be-good-for-inbound-marketers-but-it-s-no-excuse-for-crap-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69825 2018-03-05T12:10:00+00:00 2018-03-05T12:10:00+00:00 All the GDPR resources marketers need, in one place Ben Davis <p><strong>In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the <a href="https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/">ICO guide to the General Data Protection Regulation</a> (GDPR).</strong></p> <p>But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...</p><p><a href="https://www.econsultancy.com/blog/69825-all-the-gdpr-resources-marketers-need-in-one-place/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69815 2018-02-21T12:44:00+00:00 2018-02-21T12:44:00+00:00 How the GDPR will affect lead generation: Talking points for marketers Ben Davis <p><strong>Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?</strong></p> <p>These techniques are a mainstay of modern marketing. But how are they impacted by <a href="https://econsultancy.com/hello/gdpr-for-marketers/">the GDPR</a>? I had a rummage through the legalese to find out.</p><p><a href="https://www.econsultancy.com/blog/69815-how-the-gdpr-will-affect-lead-generation-talking-points-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69553 2018-02-01T13:39:00+00:00 2018-02-01T13:39:00+00:00 The GDPR and data portability: What marketers need to know Ben Davis <p><strong>Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.</strong></p> <p>What do marketers need to know?</p><p><a href="https://www.econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69700 2018-01-05T12:31:00+00:00 2018-01-05T12:31:00+00:00 Take our GDPR survey and get a free copy of the final report Ben Davis <p><strong>With the General Data Protection Regulation enforceable from May 25th 2018, Econsultancy has been creating some <a href="https://econsultancy.com/hello/gdpr-for-marketers/">resources</a> to assist marketers in assessing the impact on their work.</strong></p><p><a href="https://www.econsultancy.com/blog/69700-take-our-gdpr-survey-and-get-a-free-copy-of-the-final-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69681 2017-12-15T14:22:54+00:00 2017-12-15T14:22:54+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</strong></p> <p>This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. </p><p><a href="https://www.econsultancy.com/blog/69681-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69642 2017-12-12T09:30:00+00:00 2017-12-12T09:30:00+00:00 A day in the life of... a head of digital compliance Ben Davis <p><strong>Compliance will be one of the more unlikely buzzwords of marketing in 2018.</strong></p> <p>Yes, data protection has always been extremely important, but the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a> in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.</p><p><a href="https://www.econsultancy.com/blog/69642-a-day-in-the-life-of-a-head-of-digital-compliance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69613 2017-11-29T13:40:00+00:00 2017-11-29T13:40:00+00:00 Marketers & the GDPR: Don't panic, here's how to get started Ben Davis <p><strong>Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.</strong></p> <p>Here's a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.</p><p><a href="https://www.econsultancy.com/blog/69613-marketers-the-gdpr-don-t-panic-here-s-how-to-get-started/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69546 2017-11-06T09:30:00+00:00 2017-11-06T09:30:00+00:00 The role of copywriters in a GDPR-ready world Daniel Saunders <p><strong><a href="https://econsultancy.com/hello/gdpr-for-marketers/">The GDPR</a> will apply to any company that holds data on EU citizens, so affects global as well as European-based companies.</strong> </p> <p>Those companies that don’t comply with the regulation could face massive fines. And it’s likely that could be more than a few – some estimate that <a href="http://www.campaignlive.co.uk/article/gdpr-will-render-75-uk-marketing-data-obsolete/1441738" target="_blank">75% of current marketing data won’t comply with GDPR</a>.</p><p><a href="https://www.econsultancy.com/blog/69546-the-role-of-copywriters-in-a-gdpr-ready-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69542 2017-10-30T11:00:00+00:00 2017-10-30T11:00:00+00:00 Cutting out the crap: The truth about the GDPR & consent Tim Roe <p><strong>When it comes to the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR</a>, there is a lot of confusion out there at the moment regarding consent or legitimate interest.</strong></p> <p>This blog post cuts out the crap and gives you the facts.</p><p><a href="https://www.econsultancy.com/blog/69542-cutting-out-the-crap-the-truth-about-the-gdpr-consent/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69399 2017-09-13T11:00:00+01:00 2017-09-13T11:00:00+01:00 Why GDPR is great news for marketers and will create a more efficient data economy Daniel Gilbert <p dir="ltr"><strong>As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth.</strong></p> <p dir="ltr">What’s more, data is being acquired via non-transparent means, used for undisclosed purposes, and sold without legal obligation to reveal its provenance.</p><p><a href="https://www.econsultancy.com/blog/69399-why-gdpr-is-great-news-for-marketers-and-will-create-a-more-efficient-data-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69376 2017-09-06T14:00:00+01:00 2017-09-06T14:00:00+01:00 GDPR requires privacy by design, but what is it and how can marketers comply? Ben Davis <p><strong>Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.</strong></p> <p>Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).</p><p><a href="https://www.econsultancy.com/blog/69376-gdpr-requires-privacy-by-design-but-what-is-it-and-how-can-marketers-comply/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69342 2017-08-16T10:03:00+01:00 2017-08-16T10:03:00+01:00 Focus on GDPR, but ignore e-Privacy at your peril Tim Roe <p><strong>With so much noise surrounding <a href="https://econsultancy.com/hello/gdpr-for-marketers/">the General Data Protection Regulation (GDPR)</a>, the equally impactful e-Privacy regulation seems to have been forgotten about.</strong></p> <p>It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? </p><p><a href="https://www.econsultancy.com/blog/69342-focus-on-gdpr-but-ignore-e-privacy-at-your-peril/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69303 2017-08-09T10:31:00+01:00 2017-08-09T10:31:00+01:00 GDPR for marketers: Five examples of 'Legitimate Interests' Ben Davis <p><strong>You probably found this blog post because you know what the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> is, and are concerned about its impact on your day-to-day work as a marketer.</strong></p> <p>When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.</p><p><a href="https://www.econsultancy.com/blog/69303-gdpr-for-marketers-five-examples-of-legitimate-interests/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69282 2017-08-03T09:55:00+01:00 2017-08-03T09:55:00+01:00 How should non-EU businesses prepare for the GDPR? Paul Hewett <p><strong>On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern. </strong></p> <p>A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.</p><p><a href="https://www.econsultancy.com/blog/69282-how-should-non-eu-businesses-prepare-for-the-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69267 2017-08-01T09:19:00+01:00 2017-08-01T09:19:00+01:00 GDPR: Six examples of privacy notice UX that may need improvement Ben Davis <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.</strong></p> <p>So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for '<a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent">opt-ins</a>' and <a href="https://www.econsultancy.com/blog/69256-gdpr-how-to-create-best-practice-privacy-notices-with-examples">privacy notices</a>. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. </p><p><a href="https://www.econsultancy.com/blog/69267-gdpr-six-examples-of-privacy-notice-ux-that-may-need-improvement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69256 2017-07-25T11:00:00+01:00 2017-07-25T11:00:00+01:00 GDPR: How to create best practice privacy notices (with examples) Ben Davis <p><strong>There are a number of factors to the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">GDPR (General Data Protection Regulation)</a> that from May 2018 will change how companies communicate with users and process their personal information.</strong></p> <p>One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.</p><p><a href="https://www.econsultancy.com/blog/69256-gdpr-how-to-create-best-practice-privacy-notices-with-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69253 2017-07-18T10:21:00+01:00 2017-07-18T10:21:00+01:00 GDPR: 10 examples of best practice UX for obtaining marketing consent Ben Davis <p><strong>With the <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.</strong></p> <p>However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.</p><p><a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69181 2017-06-29T10:45:00+01:00 2017-06-29T10:45:00+01:00 10 rules for getting email unsubscribes right Andy Favell <p><strong>People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.</strong></p> <p>The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.</p><p><a href="https://www.econsultancy.com/blog/69181-10-rules-for-getting-email-unsubscribes-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69187 2017-06-27T10:45:00+01:00 2017-06-27T10:45:00+01:00 Channel 4 on the future of TV, personalisation & GDPR Ben Davis <p><strong>Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.</strong></p> <p>It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.</p><p><a href="https://www.econsultancy.com/blog/69187-channel-4-on-the-future-of-tv-personalisation-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69172 2017-06-22T12:28:00+01:00 2017-06-22T12:28:00+01:00 10 supermarkets with 10 very different email opt-in/opt out strategies Andy Favell <p><strong>In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.</strong></p> <p>As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.</p><p><a href="https://www.econsultancy.com/blog/69172-10-supermarkets-with-10-very-different-email-opt-in-opt-out-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/69119 2017-05-31T12:27:00+01:00 2017-05-31T12:27:00+01:00 GDPR needn't be a bombshell for customer-focused marketers Ben Davis <p><strong>The <a href="https://econsultancy.com/hello/gdpr-for-marketers/">General Data Protection Regulation (GDPR)</a> will apply from 25th May 2018, less than a year from now.</strong></p> <p>Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner's Office, savvy marketers that understand their customers shouldn't have too much to worry about.</p><p><a href="https://www.econsultancy.com/blog/69119-gdpr-needn-t-be-a-bombshell-for-customer-focused-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:www.econsultancy.com,2008:BlogPost/68108 2016-08-02T12:30:00+01:00 2016-08-02T12:30:00+01:00 Brexit and the Digital Single Market: Three ways forward Todd Ruback <p><strong>Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.</strong></p> <p>While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.</p><p><a href="https://www.econsultancy.com/blog/68108-brexit-and-the-digital-single-market-three-ways-forward/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>