Posts tagged with Gdpr

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GDPR: 10 examples of best practice UX for obtaining marketing consent

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.

However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.

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email

10 rules for getting email unsubscribes right

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.

The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.

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all 4

Channel 4 on the future of TV, personalisation & GDPR

Sarah Rose is Director of Consumer Insights at Channel 4. I caught up with her to discuss all things personalisation.

It's an incredibly exciting time to be working in TV, and Rose gave me some insight into emerging trends amongst audiences, as well as the work the company is doing to curate its content for users.

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email

10 supermarkets with 10 very different email opt-in/opt out strategies

In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.

As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.

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gdpr

GDPR needn't be a bombshell for customer-focused marketers

The General Data Protection Regulation (GDPR) will apply from 25th May 2018, less than a year from now.

Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner's Office, savvy marketers that understand their customers shouldn't have too much to worry about.

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Brexit and the Digital Single Market: Three ways forward

Now that the dust has begun to settle from the UK’s Brexit referendum, I am seeing more and more measured articles discussing a number of vexing issues, including its impact on data protection legislation.

While I am not an EU attorney, I am a Chief Privacy Officer at a US based technology company and a privacy wonk, so I want to throw my unsolicited thoughts into the mix.

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EU data laws: An update on GDPR & Privacy Shield

I cannot remember a time when privacy was as relevant as it is right now.

Across the EU and US, privacy has morphed from an abstract legalese concept to a kitchen table issue.

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What is the EU General Data Protection Regulation (GDPR) & why should you care?

Digital businesses and organisations of all sizes will be aware of the myriad of laws and regulations when operating in or across EU markets.

Top of the list will be data protection and privacy law as many organisations become more data-driven in the quest to monetise their digital offering by delivering a more customised user experience.

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Nowhere to hide: new privacy rules demand new thinking in UX design

The cookie law. Wasn’t that a car crash? 

Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.

Whose fault was that? 

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