Posts tagged with Gdpr

gdpr stats

The best GDPR stats & surveys we've seen

Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.

You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice. 

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GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

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bob marley

GDPR and email marketing: Everything’s gonna be all right

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. 

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second party data

GDPR: What future for first, second and third-party data

The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it's not too early to start thinking about the future of data in a post-GDPR world.

Here are how first, second and third-party data will likely be affected by the game-changing regulation.

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anorak website

Anorak will use Open Banking to sell life insurance

For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions. 

One of the ways they have accomplished this is by using a variety of techniques to retrieve their users' data from the financial institutions they bank with.

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data

Many B2B marketers are still relying on intuition more than data: survey

The world is awash in more data than ever and one of the reasons there's so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.

But a new study published by Dun & Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.

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The best digital marketing stats we’ve seen this week

Get ready for a splendid round-up of stats.

This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the Internet Statistics Compendium for more.

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gdpr

The GDPR claims its first victims

The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.

Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.

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datr from giff gaff

The best social stories and campaigns from April 2018

It's been a busy month for brands on social media, let's take a look at some of the best stories and campaigns from April 2018. 

Featuring April Fool's Day, Kanye West, Facebook (surprise, surprise), Coachella and more.

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Ghita Harris-Newton

A day in the life of... a Chief Privacy Officer (preparing for GDPR)

Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.

With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...

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opt me in

GDPR: 15 (good & bad) examples of repermissioning emails & campaigns

By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.

These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation's enforcement on 25th May 2018.

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2.6% of consumers list personalisation as important part of brand's offering

The best digital marketing stats we’ve seen this week

We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.

The roundup includes news about GDPR, personalisation, AI, and lots more. 

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