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Posts tagged with Gen X

Young users aren't fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

2 comments

Personal versus professional social networks: infographic

That there are significant differences between personal social networks, like Facebook, and professional social networks, like LinkedIn, seems obvious. But what are those differences exactly, and how do they manifest themselves in terms of actual usage?

To answer that question, LinkedIn turned to research firm TNS to conduct a survey of social network users and determine why they use the personal and professional social networks.

2 comments