Posts tagged with Gen Y

To reach Gen Y, will financial services firms warm to the web?

According to a new report, members of Gen Y are less entrepreneurial and more risk averse than their older siblings, parents and grandparents. So it stands to reason that Gen Y, hard particularly hit by the turbulent economic environment of the past five years, probably isn't eager to invest.

But that may not be the case.

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Personal versus professional social networks: infographic

That there are significant differences between personal social networks, like Facebook, and professional social networks, like LinkedIn, seems obvious. But what are those differences exactly, and how do they manifest themselves in terms of actual usage?

To answer that question, LinkedIn turned to research firm TNS to conduct a survey of social network users and determine why they use the personal and professional social networks.

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Tech the best choice for Gen Y workers: report

For major brands, reaching and selling to Gen Y has been a subject of much focus and debate.

But for all of Gen Y's impact on the marketing world, its impact on the workforce is arguably even more significant.

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New studies: Twitter is the Twilight Zone of social networks

What is Twitter? Quite simply, it's pretty much anything you want it to be.

But who is using it? How are they using it? The results of two new studies might surprise you.

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Email continues to struggle with relevance

Frustrated womanRelevance. It is the key to success for email marketing, but still it continues to be a sore spot. Two separate but synchronous email studies shed new light on relevance, and the lack of it, in email marketing. One addresses the desires of the hyperconnected 18-24 year old generation. The other recognizes said relevance problem and identifies some solutions for online retailers.

The Gen Y study comes from the Participatory Marketing Network and Pace University's Interactive and Direct Marketing Lab. It shows that the majority of Gen Y consumers welcome direct brand interactions through email, but they want more ability to control, organize and manage the interactions. Only 28 percent of those surveyed believe the email they get from companies is relevant. But they are eager to see “innovative services” that increase that relevance. Specifically, 62 percent would communicate directly with retailers about their favorite products in exchange for getting preferential pricing. 44 percent would subscribe to an email service that collected and summarized multiple offers of interest to them. And in direct opposition to the Nielsen social media report issued on Tuesday, which painted a bleak picture for advertising within social networks, 32 percent would share promotional email offers with members inside a social network.

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Gen Y is hard to reach on social networks too

Gen Y, the demographic group generally considered to be those born somewhere between 1977 and 2000, is a group that marketers pay a lot of attention to.

They're the multi-platform generation, consuming media on a variety of devices (including mobile phones). They're also said to be fickle and hard to keep engaged. But above all else, they're elusive.

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