Posts tagged with Generation Y

Web design across generations - WIkipedia

Web design across different generations

For a website or digital product to be truly ‘user-centric’, we need to determine who the ‘user’ is.

Each person will approach a website, system or app through their own, unique mental model, applying how they think it will be organised to each new one they encounter. 

Although each individual’s mental model is unique, users can be ‘grouped’ to determine their digital (dis)abilities.

Generations share key aspects of their mental models, as people who live in the same period are influenced by societal values and culture, the emergence of new technologies, and experience similar events to some degree.

Similarly, they share age-related elements, such as physical or cognitive (dis)abilities. 

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Demographic shifts: a social media marketer's worst nightmare?

For digital marketers, understanding the audience a platform offers access to is crucial. After all, if you don't know who you will be reaching, it's all but impossible to craft messages and experiences that resonate.

The good news: digital channels are generally understood far better than their offline counterparts because users can be tracked far more comprehensively and accurately. The bad news: the make-up of digital channels can change, and sometimes quite rapidly. This is particularly true in social channels, where what's hot today is not hot tomorrow.

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Tech the best choice for Gen Y workers: report

For major brands, reaching and selling to Gen Y has been a subject of much focus and debate.

But for all of Gen Y's impact on the marketing world, its impact on the workforce is arguably even more significant.

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Maximizing the impact of Generation Y in the workforce: Infographic

Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.

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Saatchi research reveals Gen Y hasn't written off the high street yet

In contrary to recent headlines, a new study from Saatchi & Saatchi suggests that ‘Generation Y’ is in fact shopping on the high street, with 78% visiting local brick-and-mortar stores in the week before interviews were carried out.

The agency met with 1508 16–29 year olds, asking them about their high street and the role they want it to play in their lives. 

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Generation Y and Facebook: infographic

Facebook has moved beyond family and friends as shown by new research into the Facebook usage of 18-29 year olds.

After looking through four million Generation Y Facebook profiles on Identified.com's database, Millennial Branding came up with this handy infographic on how millennials use Facebook professionally.

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