Posts tagged with Generation Z

converse

How retailers are targeting Generation Z

I recently wrote about how brands are targeting older generations.

But what about the other end of the age scale?

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Nine delightful digital marketing stats from the past week

It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy digital marketing stats round-up’ because that’s basically the only joke I’ve got.

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gen me

Six ways brands can relate to Generation Z

Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it.

They also relate to social media, news and content differently to the more familiar Gen Y market. 

Brands that want to reach the Gen Z audience need to change the way they communicate, it’s still a conversation, but it’s also about understanding teenagers, and respecting their opinion and their privacy, their creativity and their need to share.

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