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Posts tagged with Geo Targeting

Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers

The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.

This has resulted in a surge of international shoppers browsing UK retail websites.

So how can retailers capitalise?

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Stats: What Australian consumers want from brands via social and mobile

Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.

We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.

This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.

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