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Posts tagged with Geolocation

Building brand loyalty in the next generation of commerce

Believe it or not, a 16-year-old and his or her 56-year-old father are part of the same generation.

This generation isn’t defined by age. Rather, its members share the same attitude towards how to apply digital technology to their most mundane, everyday tasks – from finding a parking spot or the latest news headlines, to their food orders and package deliveries.

What really stands out is their shared view on shopping and commerce. They prioritize convenience and value an experience that extends far beyond the traditional path to purchase.

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Loopt gets acquired by prepaid debit card company

What do prepaid debit cards and location-based services (LBS) have in common? If a company called Green Dot is right, the answer is 'a lot more than you might think.'

The company, which is a major player in the prepaid debit card space, today announced that it has acquired mobile LBS startup Loopt for $43.4m in cash.

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Is mobile the future of discounts?

Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts.

Who can blame them? The global economy nearly collapsed in 2008, and it's been tough since then. Companies eager to separate consumers from their hard-earned dollars have often had little choice but to lure customers in with prices too hard to pass up.

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Facebook checks out of check-ins, but not location

For years, privacy issues have dogged the world's largest social network, Facebook.

From changes that have gradually made the once-closed network more open to the world to advertising programs that were are little too creepy for comfort, Facebook arguably has more experience dealing with privacy flubs than any other company in the world.

So it shouldn't come as a surprise that Facebook continues to tweak its privacy features, as it preparing to do in a big way soon.

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The Coca-Cola incident: a reminder that Facebook is not a social network

Geolocation is a great tool for personalizing messages to users based on where they're located.

So it shouldn't come as a surprise that Coca-Cola has applied geolocation to its Facebook Page, which has nearly 34m fans from all over the world.

But last week, the beverage company learned the hard way that a geolocation error can cause big problems on Facebook.

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FTC seeks input on Dot Com Disclosures revision

In May 2000, the Federal Trade Commission (FTC) issued a number of guidelines designed to help companies stay in compliance with numerous consumer protection laws as they increased their presence on the then-nascent commercial internet.

The FTC's Dot Com Disclosures (PDF) document largely explained how existing laws around advertising and disclosure applied in the context of the internet, and provided some specific examples.

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Will privacy issues dent mobile innovation?

Last week, Apple delivered another tremendous quarter to Wall Street, and it also delivered a tremendous firestorm in the form of a highly-public revelation that the iPhone and iPad store location data in an unencrypted file. The data from this file can be used to effectively retrace the steps their owners have taken.

The billion-dollar question: do consumers really care? Or, more specifically, do consumers really care enough to trade in their smart phones for dumb phones that do less?

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Is Google getting pushy?

During the .com boom, there was a lot of debate and discussion around 'push' versus 'pull'. In the eyes of some, services that were able to successfully anticipate what data users would want or need and push it to them were set to would dominate the nascent information economy.

Yet arguably the most successful company to emerge from the rubble of the bubble is a company built on pull: Google.

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The Five W's of building an effective loyalty program

Imagine being able to visit a local business, 'check-in' by taking a picture proving you've made a purchase and receive rewards, including points that can be exchanged for cold hard cash. Looking to cash in on the rise of location-based services like Foursquare, a new service called WeReward wants to bring that experience to the masses.

The pitch to business owners: we'll get consumers to buy from you and give you a way to reward them for their "patronage." WeReward describes its service as "a global loyalty program that you control locally."

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Geomarketing: Ten Foursquare marketing campaigns

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.

That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.

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Why I love Trendsmap.com (and you should too)

Earlier this week I came across a link to Trendsmap.com. On the surface, it's just another program that incorporates a function of Twitter into creating another service. But spend a few minutes with the site and you will quickly realise it is so much more. 

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Newspapers get hip to duplicate content issues

Duplicate content can be a real SEO killer. For obvious reasons, search engines pay close attention to duplicate content and online publishers risk having duplicate content 'filtered' out.

While Google and other search engines are pretty good at identifying original sources and widespread acceptance of the canonical tag should eventually help, for online publishers who syndicate prolifically, dealing with duplicate content issues can be a challenge.

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