Posts tagged with Geotargeting

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Eight more examples of geofencing you should know about

I've rounded up what I think are the most intriguing examples of geofencing.

The list includes retailers but also other sectors such as leisure and education.

Take a look, because this is an area that almost any company could surely find a compelling use case for.

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What is geofencing and why do you need it?

Depending on your upbringing, ‘fencing’ may mean something very different to you than other people.

If you’re very posh it’s the practice of non-lethally poking masked opponents with pointy sticks. If you’re slightly less posh, but still had a garden to run around in as a child, then it’s the practice of putting up a wooden division so that neighbours can’t just wander onto your property unsolicited.

And if you’re even less posh... it’s the practice of knowingly buying stolen property for the purpose of selling on at a later date.

I probably fall somewhere between the latter two.

However, perhaps you come from a long line of digital innovators and early adopters (your granddad developed the first beeper for instance) and the term fencing means more about GPS to you then anything else. If that’s the case then you probably needn’t read any further.

Then again you came this far...

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Google Maps personalised pizza

The importance of data personalisation and localisation

Last year Econsultancy published an article claiming that some businesses doubt the value of personalisation.

Although 94% of companies agree that personalisation ‘is critical to current and future success’ less than half of companies are personalising their website experience.

This isn’t because they think personalisation is unimportant, but because they don’t actually know how to make the most of it.

However, even the smallest of companies can target their consumers directly using personalised content.

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How marketers can use iBeacon to add relevance to location-based targeting

While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information.

iBeacons are so efficient that even the largest of stores would only need handful of beacons per floor to enable a high degree of positioning accuracy.

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social within an online video ad for volkswagen

What are the possibilities with online video ad creative?

Online video has always felt to me like one of those technologies where brands have varied massively in their commitment to innovate.

That was kind of understandable until the last couple of years, as YouTube and video streaming (NetFlix, NOW TV,4OD etc) are now so pervasive.

With brands committing to more online video advertising, it’s obvious the technology will be maturing. In effect, what’s possible on your website should now be possible in an online video ad.

As web viewers aren’t captive in the same way live TV viewers are (even they can go and make a cup of tea), advertisers have to get cuter at delivering changing and tailored ad content that is essentially fun or useful enough to be voluntarily engaged with. A tall order?

Well let’s look at what can be achieved? Here are a few examples, mostly taken from Innovid, who I chatted to last week.

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Tips for planning multi-language websites

Having a global channel literally at our fingertips obviously does not mean that our message is being understood globally. Whilst some organisations have made much progress in resolving the issues of acting globally online, for others it remains a complex problem.

So what should a company be thinking about when considering the globalisation of its website? 

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