Posts tagged with Gibson

A look inside Fender’s rock’n’roll content strategy

Fender and Gibson are the two most iconic guitar brands in the world.

Last week I took a look at Gibson’s excellent content marketing strategy and today, you guessed it, I’m going to do the same for Fender.

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Magisterial content marketing and community management from Gibson guitars

As an occasional and quite dreadful guitar player I have a vague interest in what goes on over at Gibson and Fender. 

The marketers at these two iconic brands could probably rest on their laurels to a certain extent but both do a great deal in the way of content marketing and community management.

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