Posts tagged with Giff Gaff

Twitter logo

Nine intriguing internet marketing statistics we've seen this week

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.

This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.

For more of the same download Econsultancy's Internet Statistics Compendium...

3 comments
jennifer aniston failing to wear enough flair providing customer service in office space

Customer service: which brands really get it?

The customer service industry was created by mistake.

It’s been effectively outsourced by many companies (intent only on cost containment) for the past decades, and since the advent of the consumer internet has often been woefully ill-suited to meeting customer needs. 

3 comments

Should companies be making more of gamification?

I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".

So why do some say that gamification is heading into the trough of dissolutionment? Why are there not many more case studies of incredible gamification success by major companies?

My thoughts, with reference to the use of gamification by utiities,  are below...

4 comments

Online communities can learn from tribal organization models

Digital marketers have spent the better part of the last decade studying trends in media consumption, and many analysts have made comparisons of social media platform users to tribes.

Phrases like “neo-tribe” and “digital tribes” have, in some corners, become popular descriptions of the individuals who have banded together in groups and built communities around communications software.

But, what is a tribe? How do they work? And what can digital marketers learn from studying them?  

I have been devloping a series of reports exploring the concept of tribes in a digital world as part of the Digital Vision project run by Econsultancy, an effort to help new thought leaders get their insight out into the digital marketing world. My third report, Digital Tribes 3: Organization (released today), highlights how tribal organization models can support online communities.

1 comment

O2 shares customer phone numbers with websites

Think your phone number is safe when browsing the web via your mobile? It seems like a logical assumption to make.

But that might not be quite true if you're an O2 customer.

0 comments