Posts tagged with 'gift certificates'
For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.
One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.
Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.