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Posts tagged with Gilte Group

Olympics and Christmas emails hit our inboxes this July

Even though summer is here, the volume of promotional emails sent by retailers is at an all time high. According to marketing software company Responsys, retailers sent an average of 16 emails in July. This is an increase of more than 18% year-over-year.

But what is driving the type of content they are sending out? A strange mix of Olympics and Christmas appear to be the big hitters last month.