tag:econsultancy.com,2008:/blog/tags/global-marketing Posts tagged with "global marketing" from the Econsultancy blog 2015-12-21T14:04:00+00:00 tag:econsultancy.com,2008:BlogPost/67351 2015-12-21T14:04:00+00:00 2015-12-21T14:04:00+00:00 Top SEO tips for your international financial services websites Emily Mace <p><strong>If you run a financial services site and are going global with your product offerings, there are key actions which will improve your sites’ SEO visibility.</strong></p> <p>Most financial websites have a global web template which is used to roll out new versions of the site.</p><p><a href="https://econsultancy.com/blog/67351-top-seo-tips-for-your-international-financial-services-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66531 2015-06-08T14:55:00+01:00 2015-06-08T14:55:00+01:00 Which trends are changing the way marketers engage with global customers? Christopher Ratcliff <p><strong>Every marketing team in every organisation is having to deal with a furious pace of change in all areas of business.</strong></p> <p>Customer behaviour, technology, media, data analysis, the way we connect and interact with one another and companies… All these trends are evolving exponentially, but not necessarily at the same speed or in the same way in every territory.</p> <p>This creates many challenges for marketers with a global remit.</p> <p><a href="https://econsultancy.com/blog/66531-which-trends-are-changing-the-way-marketers-engage-with-global-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66480 2015-05-21T17:53:00+01:00 2015-05-21T17:53:00+01:00 How leaders manage global engagement differently to the rest of industry Christopher Ratcliff <p><strong>Digital marketing and customer experience management are hard enough when targeting a single region and language. </strong></p> <p>The challenges grow exponentially as marketers contend with the nuances of multiple geographies, peoples and cultures.</p><p><a href="https://econsultancy.com/blog/66480-how-leaders-manage-global-engagement-differently-to-the-rest-of-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65727 2014-11-14T11:43:13+00:00 2014-11-14T11:43:13+00:00 Why global retailers are taking a multichannel approach Christian Arno <p><strong>Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. </strong></p> <p>They’re hoping to follow the success of companies such as Apple, Burberry and Marks &amp; Spencer which have used this route to reach millions of consumers. </p> <p>With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.</p><p><a href="https://econsultancy.com/blog/65727-why-global-retailers-are-taking-a-multichannel-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64513 2014-03-14T15:25:00+00:00 2014-03-14T15:25:00+00:00 Seven common pitfalls when taking websites international Christian Arno <p><strong>With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&amp;C.  </strong></p> <p>The value of exports is $1bn more than imports, putting it ahead of the United States and Germany.</p> <p>It’s not just major retailers such as ASOS and <a href="https://econsultancy.com/blog/64379-11-ways-m-s-is-improving-the-multichannel-experience">Marks &amp; Spencer</a> that are contributing to this trend. A survey by Royal Mail found six in 10 small and medium-sized businesses are looking to boost their international sales in 2014.</p><p><a href="https://econsultancy.com/blog/64513-seven-common-pitfalls-when-taking-websites-international/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64260 2014-02-05T11:02:00+00:00 2014-02-05T11:02:00+00:00 Website localisation: three examples of best practice Patrick Eve <p><strong>Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry. </strong></p> <p>This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.</p> <p>I regularly advise clients on the best approaches to <a href="http://econsultancy.com/reports/the-internationalisation-of-e-commerce">website localisation</a> in various different regions around the world, and perhaps because of this, I can’t help but analyse the websites that I come across to see how well they are localised for their target markets.</p> <p>In this article, I’ve identified some critical success factors to site localisation and highlighted some sites that, at least in my opinion, do it particularly well.</p><p><a href="https://econsultancy.com/blog/64260-website-localisation-three-examples-of-best-practice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62414 2013-03-27T09:31:13+00:00 2013-03-27T09:31:13+00:00 Global businesses eye the emerging Indonesian ecommerce market Christian Arno <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/1674/indonesia-blog-third.jpeg" alt="" width="170">Ecommerce is growing rapidly in Indonesia, with the market expected to soar to $10bn by 2015. More global businesses are looking to take advantage of this fast-growing market, with its resilient economy and huge population.</strong></p> <p>With the world's fourth largest population, more than 700 languages, and 18,000 islands, Indonesia is a fascinatingly diverse country. Its idyllic beaches and stunning mountains draw tourists from around the world.</p> <p>But for global businesses, its huge population, resilient economy, and emerging ecommerce market, are the main attractions.</p><p><a href="https://econsultancy.com/blog/62414-global-businesses-eye-the-emerging-indonesian-ecommerce-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61879 2013-01-23T12:30:00+00:00 2013-01-23T12:30:00+00:00 Developing a multilingual content marketing strategy Christian Arno <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7314/international-flags-blog-third.jpg" alt="" width="150"></strong></p> <p><strong>For digital marketers, content marketing is top of the priority list for 2013. And as more of the world gets online, the <a href="http://econsultancy.com/uk/reports/the-internationalisation-of-e-commerce">global audience</a> for content is growing fast. </strong></p> <p>According to the UN Broadband Commission, a third of the world population already has internet access, and this is set to rise to 40%, or 3bn, by 2016.</p><p><a href="https://econsultancy.com/blog/61879-developing-a-multilingual-content-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11202 2012-12-03T13:04:08+00:00 2012-12-03T13:04:08+00:00 Tapping into seasonal e-commerce trends around the globe Christian Arno <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6619/christmas-shopping-in-nor-007-blog-third.jpg" alt="" width="200" height="120"><strong><a href="http://econsultancy.com/uk/blog/11203-black-friday-and-cyber-monday-stats-roundup">Cyber Monday</a> broke records in the USA this year, and resulted in a surge in online sales around the world.</strong></p> <p>While December is still a key month for UK and US retailers, many <a href="http://econsultancy.com/uk/reports/e-commerce-best-practice-compendium">e-commerce</a> companies are also focusing on other global shopping trends.</p><p><a href="https://econsultancy.com/blog/11202-tapping-into-seasonal-e-commerce-trends-around-the-globe/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10928 2012-10-22T10:08:28+01:00 2012-10-22T10:08:28+01:00 Delivering great customer service across borders Christian Arno <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4835/400-blog-third.jpeg" alt="" width="130">The old adage “the customer is always right” applies just as much in a global digital economy.  </strong></p> <p>A recent survey by <a href="http://about.americanexpress.com/news/docs/2012x/AXP_2012GCSB_US.pdf" target="_blank">American Express</a> of international customers found that almost two-thirds were willing to spend slightly more money with a company which provided better service. Others say they expect “excellent service” as standard, and it’s essential to gaining repeat business.</p> <p>Yet it can be particularly tricky when marketing online, especially across different markets and languages.</p> <p>Here are seven ways to make sure your customer service isn’t lost in translation:</p><p><a href="https://econsultancy.com/blog/10928-delivering-great-customer-service-across-borders/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10732 2012-09-19T12:41:00+01:00 2012-09-19T12:41:00+01:00 Opportunities for global e-commerce [infographic] Graham Charlton <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3497/global_e-commerce-blog-third.png" alt="" width="96"><strong>Over the last few years, several UK retailers have begun to target overseas markets, with some success.</strong></p> <p>With the economy stalling in this country, <a href="http://econsultancy.com/uk/reports/the-internationalisation-of-e-commerce">foreign markets offer growth opportunities</a> for online retailers, and some have done so successfully. </p> <p>A Search Laboratory <a href="http://www.searchlaboratory.com/web-magnetism-whitepaper/">whitepaper</a> looks at the opportunites for global marketing, and this infographic sets out some of the key stats... </p><p><a href="https://econsultancy.com/blog/10732-opportunities-for-global-e-commerce-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10699 2012-09-14T09:01:00+01:00 2012-09-14T09:01:00+01:00 Seven avoidable mistakes in global marketing Christian Arno <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3283/globe1-blog-third.jpeg" alt="" width="100"><strong><a href="http://econsultancy.com/uk/reports/the-internationalisation-of-e-commerce">Global e-commerce</a> business-to-consumer sales are set to soar past the 1 trillion euro ($1.25trillion) mark by 2013, according to a recent report. </strong></p> <p>The IMRG concluded “the future of ecommerce is global”, with strong growth in Asia, Latin America, and the Middle East.</p> <p>For businesses of all sizes, the internet is a relatively low-risk, and cost-effective way to test the waters in new markets. But it’s all too easy to go wrong, by failing to take cultural differences into account.</p> <p>Here are a few common mistakes to avoid...</p><p><a href="https://econsultancy.com/blog/10699-seven-avoidable-mistakes-in-global-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10606 2012-08-28T10:47:32+01:00 2012-08-28T10:47:32+01:00 Reaching the CIVETS through digital marketing Christian Arno <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/2730/civets-blog-third.jpeg" alt="" width="140">The fast-growing CIVETS countries have attracted a lot of attention from investors in the first half of 2012.</strong></p> <p>As internet use continues to rise, they offer new opportunities for e-commerce companies.</p> <p>As the Eurozone’s debt woes continue, more marketers are looking further afield for new customers. Many eyes are turning towards the so-called CIVETS nations - Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa.</p><p><a href="https://econsultancy.com/blog/10606-reaching-the-civets-through-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10421 2012-07-30T10:16:09+01:00 2012-07-30T10:16:09+01:00 Five steps to creating a successful global PPC campaign Christian Arno <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1675/multilingual-seo-blog-third.png" alt="" width="120">Pay-per-click advertising can be one of the fastest ways to drive new traffic to your website. For companies looking at breaking into new markets, it can be a low-risk, cost-effective way to get started.</strong></p> <p>However, many businesses are failing to realise its full potential, especially in other languages.</p><p><a href="https://econsultancy.com/blog/10421-five-steps-to-creating-a-successful-global-ppc-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>