Posts tagged with Global Seo

Three tips for an international SEO strategy

One of the key challenges for businesses planning international expansion is tailoring their content and SEO strategy to local markets.

The intricacies of local language and colloquialisms means it’s not as simple as just running your keywords through Google Translator and hoping for the best.

At Econsultancy’s Funnel B2B marketing conference Search Laboratory’s Ian Harris outlined the three steps involved with adapting websites for international markets.

Here’s a run through of his main points...

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Why you need a global SEO strategy

If your business is local with absolutely no reason to make a global presence, it is better to use local SEO and get maximum output from the local customer base.

However, businesses selling products or services internationally need to plan well in advance regarding their marketing strategies.

Global SEO means making your website accessible, readable, comprehendible, communicable, and appealing to a large customer base – the whole world!

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