Posts tagged with Global Website Design

Selling to the multilingual UK market

Foreign language consumer groups within domestic markets represent a massive untapped market, and one that doesn’t require e-commerce businesses to alter their shipping, payment or logistics set-up at all...

It’s well-established that if you want to sell to people overseas then you need to communicate in their language, but what about the consumer groups in majority English-speaking countries whose first language is other than English?

2 comments

The foreign language internet: the 21st century gold mine?

Times are tough in the English language internet. With billions of pages of content competing for your attention, and many of them optimised for search engines, getting your web page into the broader search consciousness can be like running up the down escalator.

There is a place, though, where there’s less competition for keywords and domain names, and less content overall, and that place is the non-English or foreign language internet.

6 comments