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For many media buyers, the more prominent the ad, the better the ad.
Case in point: earlier this year, GM pulled its paid campaigns on Facebook in a very public way prior to the social network's highly-anticipated IPO.
The back story: Facebook had rebuffed GM's demand for bigger, bolder ads.
The famed economist Milton Friedman once explained that there's no such thing as a free lunch. But for brand marketers using social media to reach consumers, it seemed like Friedman's rule was a thing of the past.
That's because many of the world's most popular social platforms offered a plethora of marketing tools for the princely sum of, well, nothing.
Chris Brogan has probably done it all in his 12 years in the digital space of online networks and social communities.
Now a best selling author, his latest book Google+ for Business tries to help businesses understand how Google+ offers tangible opportunities that aren't available anywhere else.
I had a chance to meet Chris in person a couple weeks ago at Blogworld. Normally I'd cut down my interview and weed out the additional exchanges, but because I enjoyed the interview so much I left the whole conversation in.
Following GM's decision to ditch paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run bigger, bolder ads.
Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.
Since going public in what may be remembered as one of biggest IPO disasters ever, Facebook has come under fire as industry observers question the efficacy of its ad offerings.
But is all of the criticism of Facebook deserved? No, at least according to comScore.
Over the past several years, many of the world's largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.
Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.
A couple of weeks ago, news broke that one of the world's largest brand advertisers, GM, was ditching its paid ad campaigns on Facebook.
The timing was curious, and some suggested it was intentional. After all, Facebook was on the verge of going public in the richest tech IPO ever. So the embarrassing news that GM was pulling its account sure looked like a well-placed blow to the world's largest social network.
It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.
That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.
As the newest Fortune 500 list came out this morning, we've pulled two of the top 10 to be today's competitors in our Twitter showdown: General Motors (ranking 5th on the list) and Ford (who came in 9th).
Everyone knows how passionate people are about their cars but will their standings on the Fortune 500 reflect how they are doing in the social space? Let's find out.
Driving? There's an app for that.
At least that's what automaker Chrysler is hoping to hear in the near future thanks to latest version of its Uconnect software.
By now, you're probably familiar with Tigergate. Who isn't? The news and gossip is plastered everywhere online. The paparazzi and celeb gossip press couldn't have asked for a better Christmas present than the one they've received with the scandal that has erupted around the world's first billionaire athlete.
For those in the marketing world, everyone is waiting to see what will happen to Tiger, his brand and the brands of the companies that sponsor him. Will the public forgive him? Will his sponsors?