It’s all change again, Gmail rocks the world of email by apparently making it even easier for a recipient to unsubscribe from legitimate marketing email.
This is a shock to some, especially to those who thought they were safe by hiding the unsubscribe button, deep within the very small print at the bottom of the email.
So, is this going to be a disaster for some email marketers? Or is this new process just a little different from something that first saw the light of day in 2009…..
Caveats first: other email providers are available. There I think that covers everything.
As of August 2013 there were 425m Gmail users, but this won’t be the place where we discuss the dominance of Gmail over the providers that it quickly overtook, such as Hotmail or Yahoo.
Nor will we discuss the above figure, which although reported in The Guardian and other publications, is actually contradicted by comScore, who suggests Google still trails behind its two rivals.
This is the place where we’ll discuss little tips, tricks and hacks, as developed in the Gmail lab, that will hopefully make your life just a tiny bit easier and more interesting. At least when it comes to emailing.
I touched on Gmail hacks in my 16+ best things to happen to the internet in 2013 post last month where I suggested you go and spend a little time exploring the backrooms of Gmail to see what you can find.
Well now you don’t have to, as I’ve already sifted through the experiments, separating the prime specimens from the formaldehyde filled jars of yellowing mutants, to bring you the best Gmail hacks currently available.
Google likes surprising the world of email marketing. Priority inbox, google tabs and now the latest innovation to rock the world of email 'enabling images'.
Gmail, like many email providers, disables images by default to 'protect' users from potential harm. This creates an extra step for the user, in that they are required to 'enable images' to see the email in its full beauty.
Gmail have now decided to enable images by default, and to protect their users, they are going to be serving the images from Gmail servers.
That’s ok isn’t it? Then why is the world of email marketing going into meltdown over the subject?
Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us.
In this blog post, I will try to demystify these changes for you.
On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.
Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?
Let’s have a look at what this means for email marketers.
The press release, the original tool of the PR pro, is broken.
It happened in stages. First there came email, prior to which press releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention.
But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse.
Then came the SEO industry. The press release’s power for generating link juice was spotted. Stick a press release on a wire and regardless of its quality or newsworthiness, its content and links will get replicated across the web, even on some authoritative domains.
Once again, the result was laziness leading to abuse.
It’s fitting that today is No Email Day since we all had a bit of practice after Monday’s Gmail outages and yesterday’s brief Facebook blip. Several audible gasps were heard throughout Econsultancy’s offices and it serves as a reminder that today’s marketing and digital media culture is obsessed with being ‘always on.’
I was happy to keep plugging away in the browser on my email pitching for Econsultancy’s latest best practice guide because I have installed Gmail Offline, but how many people are aware of its Chrome extension? This got me thinking of the other tricks and tools I use when not connected to stay productive.
Google may be best-known as a search engine, but with more than 350m people actively using its Gmail service and more than 90m registered users on its Google+ social network, it's clear that Google isn't just a search engine.
Increasingly, that's creating some tension as the Mountain View-based company uses search to promote its other offerings. Now, it appears that Google has turned to its signup form in its effort to boost usage of those offerings.
The secret's out (in a small way) and Google is happily
sharing a top line look at the processes and algorithms that go together to
make up what the company describes as “One of the largest and most user facing
applications of ML (machine learning) at Google”, namely the Priority
So how can we use this knowledge to ensure better inbox placement in
Gmail? And is this news to us anyway?
Google introduced Priority Inbox this week, a new feature designed to solve the problem of overloaded inboxes by prioritising the most important and relevant messages.
This new option, currently in beta, splits the user's inbox into three sections, with the 'important and unread' section at the top. Various signals, including who is emailed most frequently, and which emails users tend to open.
This new feature will present new challenges for email marketers as they seek to ensure that their emails get the attention of Gmail users. I've been asking some email marketing experts about the implications of this new feature...