Posts tagged with Gocompare

Comparison sites dominate paid and organic search for financial services

Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns.

And a new report from Epiphany shows that this visibility is mirrored online, where comparison sites are outperforming high street banks in SEO.

It’s a trend we’ve seen before with data which showed that Money Supermarket outperforms banks for key financial search terms, while a separate report found that CompareTheMarket is top performing financial brand on social media.

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Has Gocompare been given another Google penalty?

It looks like insurance aggregator Gocompare.com may once again have been hit with a Google penalty, as it is currently not ranking on the search engine's organic results for its own brand name.

A search on Google UK for 'Gocompare' returns only third party sites on the first page, and you have to go all the way down to page six of the search engine to find the official site.

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