Posts tagged with Google

amp stories

Google brings the popular Stories format to AMP: is it worth using?

Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.

On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.

0 comments
unilever logo

Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?

Recent history hasn't been so nice to Google and Facebook.

In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven't experienced previously.

0 comments

Three marketing trends for Asia-Pacific in 2018

Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.

2 comments

How sports advertisers should react to changing media consumption

On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. 

With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.

0 comments

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

3 comments

What Google's memory loss means for content and SEO strategy

Does Google have memory loss?

According to Tim Bray, a former Googler and one of the authors of the original XML specification, the answer is yes.

1 comment

Remove the waffle from your content or risk failure in voice search

At the end of 2017 Google published some specific instructions relating to 'eyes-free' technology (such as voice assistants) in its Search Quality Rating Guidelines.

You can read the guidelines and Google's accompanying blog post, but what I took from it was pretty simple:

5 comments
Google Mobile First index

Seven quick steps to prepare for Google's mobile-first index

Even before its official announcement back in Nov 2016, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.

0 comments

Should brands be worried about the possible repeal of net neutrality rules?

The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.

Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.

0 comments
bitcoin

Could cryptojacking go legit and disrupt digital advertising?

The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.

Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.

1 comment

Google ditches first click free, embraces paywalls

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.

For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.

0 comments

Verizon wants customers to give up their data for targeted ads, and it's willing to pay

Thanks to acquisitions exceeding $100bn in recent years, the largest internet service providers (ISPs) in the US are set to become some of the most dominant digital ad players.

But while there has been significant concern that the Federal Communications Commission's (FCC) roll-back of consumer broadband privacy rules raises the possibility that ISPs could use their treasure troves of data without customers' permission, the largest ISP in the US appears to be taking a more cautious approach than it might legally have to when it comes to exploiting customer data.

3 comments