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Posts tagged with Google

.bmw

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

2 comments
#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

0 comments
nest

Nest's termination of Revolv shows how IoT can sting consumers

What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?

Let's stir things up a bit and look into the not-so-distant future.

5 comments

New data reveals impact of Google’s right-hand ad changes

When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.

A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.

So how have campaigns been faring since Google implemented the change?

1 comment

Google courts enterprise marketers with launch of Analytics 360 Suite

Google has unveiled Analytics 360 Suite, "a complete measurement platform" targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers "a complete view of the consumer journey and then make sense of it all."

Once they have insight, Google aims to help marketers drive results.

0 comments
click

PPC: a beginners' guide to KPIs, budgets & agencies

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

1 comment
google

Google's got it right: Instead of bribing bloggers, sort out your website

On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).

In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.

We already knew this, so why has it peeved some SEOs?

3 comments
google amp

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.

If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.

0 comments

Google kills right-hand PPC ads: How should marketers respond?

No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). 

Ads will now only appear at the top and bottom of SERPs.  

To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result. 

7 comments

Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search

3 comments

14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 

9 comments
SEO & PR search bar

SEO for PRs: a basic guide for greater client success

Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

1 comment