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Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?
UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.
In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.
Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.
Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.
Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."
Complete mood killer.
YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.
Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.
If these businesses don't exercise caution, Google may suspend their AdWords account.
Data from ad campaigns has, in some ways, never been so important.
Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.
In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.
As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.
After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail's 800-pound gorilla is finally getting into the game.
This could have a big impact on other retailers using PLAs to market their wares to consumers.
On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.
The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.
Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.
With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.
According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.