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Posts tagged with Google+

How active are Singaporean brands on social media? [STATS]

By all measures Singapore is one of the most digital countries on Earth.  

Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.


The new Google+ seeks the middle ground in social publishing

Google+ has had a major revamp in another effort to convince all but its most loyal users to log on.

Here's the official announcement from the Google blog.

It strikes me that Google is seeking a middle ground between Twitter and Medium. A place that's definitely not Facebook (in fact, it's not really about people) but revolves around individual interests and a hunger for micro- (or macro) blogging.


How marketers can use five of the most popular social channels in APAC

The popularity of social media sites varies depending on the region using the internet. 

Though Facebook, Twitter, LinkedIn and Instagram seem to dominate in Europe and North America, they don’t all have the same power in the APAC region.


What the Google+ changes mean for marketers

Earlier this week, Google unveiled some major changes to Google+, its social networking platform.

Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.


Social login adoption grows despite privacy concerns

Consumers may be increasingly concerned about privacy and the security of their data online, but as far as social logins are concerned, convenience trumps everything else.


10 of the best social campaigns and stories from March 2015

Where has the year gone? It’s almost April already, which means it’s time for yet another monthly social roundup.

This time it features campaigns and news stories from the likes of Honda, Adidas, Samsung and several others.

1 comment

Google drops authorship markup from search results: reaction

Having removed author photos from the SERPs in June, Google has now gone the whole hog and removed authorship altogether.

Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages.

Indeed, this is probably the only reason why some people joined Google+, as the carrot of improved CTR and perhaps rankings was dangled in front of them. 

Google's John Mueller gives the reason that this author information wasn't so useful for users, and even distracted from those results. 

So, what do SEOs think about this decision? Read on to find out... 


10 interesting internet marketing statistics we've seen this week

It's that time again when we round up a bunch of the most interesting digital marketing statistics we've seen in the past week.

This week it includes Google authorship, data fragmentation, World Cup sponsors, PPC, tablet ownership, programmatic buying and Luis Suarez.

For more of the same, download Econsultancy's Internet Statistics Compendium...

1 comment

Google removes G+ photos from authorship in SERPs: does it matter?

Google has announced that it is removing profile photos and the circle count from search results that include G+ authorship.

The stated aim is to create a more consistent look across devices and create a simpler, “less-cluttered” design.

Google’s John Mueller also suggested that the clickthrough rate on the new layout is “similar” to SERPs that included author photos.

This is the part of the announcement that marketers will find most dubious, as the increased visibility and social proof that came with Google authorship was proven to increase CTR.


How delectable is Dunkin’ Donuts’ social media strategy?

From exclusive competitions, to eye-popping images, to personal interaction to some of the most mouth-watering video content around, Dunkin’ Donuts has been doing phenomenal work since it landed on social five years ago.

The brand’s Vines regularly turn up in 'best branded Vines round-ups', its Twitter account is often held up as a great example of interaction and its Instagram is a dangerous place to be if you have even a tiny amount of room left after lunch.

Not all the channels have been winners for Dunkin’ Donuts however, some of them are looking a little under loved and under developed. Perhaps this is a testament to the brand’s desire to give any new channel a go, and realising that ultimately not all channels are for every brand.

Or is there room for every brand on every channel? It takes research and no small amount of trial and error to develop the right tone of voice and tailor content accordingly. 

Let’s begin with Facebook and Twitter, Dunkin’ Donuts first forays into the rocky road of social media back in 2008, before checking out the newer channels.

Google+ Local

Why Google+ Local is vital for offline businesses

A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing.

Aside from setting up social profiles and optimising his website, I suggested that one of the most important things he could do was to setup a Google+ business page.

His is obviously a small business and one that only operates in his local area, so would benefit hugely from having a decent presence in local search results.

Having imparted these brilliant words of wisdom it then struck me that my knowledge of Google+ Local is a bit shaky.

So, in honour of my good friend this blog post explains the reasons why every business should be on Google+ Local, and gives some advice on how to setup a page...


What is local SEO and why do you need it?

Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.

This comes from our latest Search Engine Optimisation Best Practice Guide, an in-depth report that’s invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search engine rankings.

Recently I covered some of the basic skills that all SEO beginners need to know however I didn’t include information on ‘local SEO’.

Here I’ll be rectifying that with a brief guide to what local SEO means and how you can use it to drive online searchers to your offline business.