Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.
With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.
However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).
Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.
Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.
How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.
Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.
Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
What's the greatest Valentine's Day gift a person could ask for? Why, it's a round up of digital marketing stats of course.
This week it includes click-and-collect, second screening, loyalty apps, Google+, UX testing and Facebook's relationship with TV.
And for more digital marketing stats, check out our Internet Statistics Compendium.
Google+ has achieved 1.15bn users, but only 35% of those use are active monthly.
These figures come from We Are Social, after analysing the growth trends for Google+ year on year, globally and locally.
Is this data a damning insight into the general malaise around Google+ or is this merely reflective of general social media sign up trends?
Earlier this year, I was surprised to find this post on Indoor Google Maps was quite popular.
Maybe it was because lots of people weren’t aware of Indoor Google Maps. Maybe it was because we’re all quite nosy, fans of MTV Cribs and the old British favourite, Changing Rooms.
Well, I thought I’d collect some of the coolest examples of Google Business Photos, the indoor equivalent of Google Street View.
These are the weirdest, most wonderful and beautiful 360 degree interactive tours. They appear in Google searches, Google Maps, and Google+ Local.
Anyone can use Google Business Photos (and be successful with them) apart from legal establishments and museums (this imagery is supported through Google Art Project). Admittedly a few of my examples aren’t businesses.
Econsultancy London even got involved (though we’ve recently upped sticks).
So heck, why travel, why leave the house when you can experience all this from your desktop? Enjoy!
Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.
Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.
I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.
When Google+ Communities was launched back in December 2012, it was at a time I was trying to be active on the network.
What better way of showing my support for a network we’re frequently being reminded not to neglect than by jumping on this new feature?
So I quickly and enthusiastically signed up to a handful of the raft of communities that were created that first week and even started my own. But, my participation in said communities lasted for about as long as my enthusiasm for Google+ itself, which is to say: not very long.
In this post I am going to explore Google+ Communities from a fresh perspective, especially now that the feature has had just over a year to mature.
Is the feature enough to make me start using Plus again? And would I start recommending businesses invest their time there again?
Despite reports suggesting that teens have been deserting Facebook in their thousands, a new study into global social media usage shows that the network is still in good health.
While the level of active usage fell by 3% in the second half of 2013, Facebook is still hugely popular among all demographics and has actually increased the audience size for its apps.
The GWI Social report shows that Facebook remains the most popular social network in terms of global account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day).
In terms of account numbers Facebook is followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013. Facebook still remains someway ahead of this pack, but the gap has been narrowing.
As we all know, social media success should never be benchmarked purely on the number of fans and followers that you have.
But that doesn’t mean that it’s not fun to sometimes line up a load of brands and judge them based on their popularity among consumers.
We’ve done it before with fashion retailers, and this time it’s the turn of travel companies and airlines.
It turns out that Dutch airline KLM is the most consistent brand across the board, coming first, second, third and fourth on Facebook, Twitter, Google+ and Pinterest respectively. It’s also the only travel company to feature in each top 10.
With Google+ now allowing users to customise their user profiles many are flocking to get their custom vanity URL.