After a year’s worth of tweaking, Google is rolling out a new interface
for its AdSense contextual advertising platform. The goal? To help
publishers "make more money," according to the Inside AdSense blog.
The company says over two million publishers currently use
AdSense, and the changes come as a result of listening to lots of
Makes sense, but the fact there are multiple contextual
and in-text ad networks to use, as well as targeted networks such as Glam and Complex Media that publishers can join, was likely just as much a
factor in the revamp.
AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.
The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google's revenue from the AdSense program.
Google believes that "more competition [will translate] into better ads and increased revenue in the long
run". Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.
Google AdSense is a popular monetization tool for many online publishers. And for good reason: it's quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.
But many publishers don't maximize their AdSense earning potential. Here are six easy ways to make sure that you're getting the most out of AdSense.
Click fraud is a major issue when it comes to search marketing and big money is at stake.
The source of the most insidious click fraud: rogue third-party
publishers who participate in PPC ad networks run by companies like
Google and Yahoo and who use click fraud in an attempt to intentionally
inflate their earnings.
The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.
A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?
So what are the 10 things you need to know about designing landing pages? Read on to find out...
Monetizing a blog can be hard. If you're using WordPress, eliminate some of the time you're probably spending managing your ads so that you can focus on producing great content and finding ways to better monetize that content.
Here are 6 WordPress plugins to help you do just that.
Earlier this week E-consultancy's own Drama 2.0 discussed current click fraud rates with PPC ad programs.
As an active user of PPC marketing, I wanted to chime in with my strategy for dealing with the issue.
ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.
The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.
Last week I received an email from Google that was sent to AdSense publishers.
It addressed concerns they may have about the economic situation.
It was another crazy week for the global economy and there was plenty of news to follow. Here are the tech stories that caught my eye.