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Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.
The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.
Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.
The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.
The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.
The index, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year.
Google's Q2 earnings have disappointed investors, with lower than expected profits leading to a drop in the web giant's share price.
The company's revenue rose by 58% to $3.87bn (£1.88bn), but its profits increased by a more modest 28%, to $925m (£450m).
It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.
Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.
Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".
eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.
The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.
Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.
The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.
The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).
The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.
Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.
If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent Paid Search Marketing (PPC) Business Case report.
Paid search is the fastest method of getting your website up the search rankings. This can be done within hours of setting up an account and selecting your keywords.