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Posts tagged with Google Adsense

Google announces 69% rise in profits

Google performed beyond analysts' estimates as its sales grew to $3.66 bn(£1.8bn) for the first quarter of 2007, thanks to its core businesses of search and advertising.

Revenues increased by 63% compared with the first quarter of 2006 and by 14% over Q4 2006. Profits rose 69% to $1bn(£500m), from $592.3m(£295m) for the same period last year.

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ADiFY banks $19m to challenge Google Adsense?

Congratulations to ADiFY, the company that enables publishers to create niche online ad networks, on the news that it has bagged a cool $19m in funding from investors including NBC Universal and Time Warner Investments.

Despite being a relative minnow, ADiFY could seriously threaten Google’s dominance of the online ad space, and it is a little surprising that the search giant hasn’t hedged its bets by getting involved in this funding round.

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Click fraud rises again - report

Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics.

The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the 14.2% click fraud rate reported for Q4 2006.

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Online ad spend overtakes newspapers

UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.

New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.

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Travelocity bets ad budget on brand search

Brand names function better as search marketing keywords than non-branded terms, according to a study conducted by online travel agency Travelocity.

The company found that only 4% of its bookings came from ads bought on un-branded search terms, suggesting Travelocity's own brand name is responsible for 96% of its business.

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Does paid search affect organic search engine rankings?

Even if your search engine optimisation strategy is successful it is still important to promote your brand using paid search, according to Susan Minniear at the Official Google CPG Blog.

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Google embeds YouTube videos in AdSense

Google is testing a version of AdSense that includes YouTube video ads, hinting at the next step in the search giant's efforts to monetise the $1.65bn video network.

A new Flash-based 300x250 AdSense unit includes text links as well as a 250x200 embedded YouTube video. The test ad is "Gmail Theatre" - a low-budget video spot that is hosted on YouTube and trails Google's own email service, which dropped its invite-only barrier last month.

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Google buys Adscape for $23m

Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).

Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.

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Mobile networks 'mull new-build search engine'

European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.

The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.

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Google Earth takes local AdSense 3D

Google AdWords customers can now place sponsored local ads inside Google Earth. The new feature lets advertisers place contact details and a logo on a map marker in the 3D environment.

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Funding round puts poll marketing centre-stage

Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.

The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.

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Click fraud up in Q4 - ClickForensics

According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.

Q4 numbers from the Click Fraud Index suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.

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