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Posts tagged with "Google Adwords"

The Lovers (1958)

What does native advertising have in common with an erotic French film?

“You know it when you see it”. This, of course, is the famous Potter Stewart quote from the Jacobelis vs Ohio court case (1964) which found the French film “The Lovers (Les Amants)” to be too obscene.

As the definition of native advertising continues to evolve this quote is incredibly fitting. But I’ll get to that later, let me first go back to the origins of this marketing tactic…