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Posts tagged with Google Adwords

Scott Adams on confusopolies

Scott Adams is best known as the creator of the popular Dilbert comic strip. Dilbert, of course, has risen to popularity by poking fun at the typical white-collar office that so many of us have experienced first hand.

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Google AdWords: When the going gets tough, do the rules get going?

Google seems to make it up as they go along, according to how its financial sheet looks at the time...

Back in October, Google announced that it was lifting restrictions on gambling, which opened the floodgate for the gambling companies that had since 2004 been left to look at alternatives to PPC to drive traffic to their sites.

However, as Google’s profits took a little slip, they lightened up.

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A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

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Google provides a few answers about SearchWiki

Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.

Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions... 

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Has YouTube discovered the solution to its monetization woes?

Google's challenges in monetizing the world's most popular online video service, YouTube, are well-known.

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US retailers need to improve SEO - study

Many Fortune 500 companies, retailers included, have plenty of scope to improve their natural search ranking for main keywords.

While these firms are spending plenty on search ads for their targeted keywords, 72% of Fortune 500 firms were not even in the first five pages on organic search results for these terms, according to a US study (PDF) by Conductor and SkyFu.

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The Web Week in Review

The news was dominated by the presidential election in the US this week, but the past five days also saw more volatility in the world's financial markets and more than enough news to go around in the technology industry.

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Google trying to comfort publishers in times of turmoil?

Last week I received an email from Google that was sent to AdSense publishers.

It addressed concerns they may have about the economic situation.

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The Web Week in Review

From news that Yahoo and Google might call off their planned search advertising partnership to photos discovered on Facebook revealing Bono's rendezvous with a couple of teenage girls in St. Tropez, there was a bit of drama this week that kept the news interesting.

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Google 'reintroduces' gambling ads to Adwords

Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.

Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.

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MySpace launches MyAds, but will it work?

MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).

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Google puts Yahoo deal on hold

Google and Yahoo have announced that their planned search advertising deal has been put on hold while the US Department of Justice (DoJ) completes its investigation of the deal.

Previously, despite indications that the DoJ might be preparing to file an antitrust lawsuit against Google to block the deal, Google's CEO Eric Schmidt insisted that his company planned to move ahead with the arrangement come hell or high water.

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