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Posts tagged with Google Authorship

Google removes G+ photos from authorship in SERPs: does it matter?

Google has announced that it is removing profile photos and the circle count from search results that include G+ authorship.

The stated aim is to create a more consistent look across devices and create a simpler, “less-cluttered” design.

Google’s John Mueller also suggested that the clickthrough rate on the new layout is “similar” to SERPs that included author photos.

This is the part of the announcement that marketers will find most dubious, as the increased visibility and social proof that came with Google authorship was proven to increase CTR.

Google Authorank

The value of Google Authorship for your content strategy

In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites.

The goal of Google Panda was to lower the rank of 'low-quality' websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of 'SEO content'.

Since then, and after more than a dozen updates to the Google Panda algorithm, websites have exponentially had to improve the quality of their content. There are various ways people speculate Google deems a website quality including the depth of the content, engagement metrics on pages, social sharing and the quality of websites linking.


Does Google’s authorship integration affect search rankings?

It would not be a big surprise if Google was using information from Google author profiles to influence how pages rank in searches., but as yet there is no evidence to show a correlation between author profiles and better ranking URLs.

Google’s authorship markup feature allows news, other online publications and blogs to use the rel="author" tag to connect their authors’ online articles to official author profiles on Google+.

The profiles include a profile photo, biography, information about their activity and followers on Google+ as well as  links to other articles by the author.