Posts tagged with Google+ Communities

How Cadbury took Google+ by storm

Cadbury UK certainly made a splash when it showed up as one of the early adopters of Google Plus.

Despite its near immediate success on the platform (the brand gained 1.2m followers in a matter of months) many others have been slow to get on board with the not-so-new social network.

I wanted to share with you how Cadbury has used the platform to take its content marketing strategy to the next level.

Google+ Communities

Can Communities make me return to Google+?

When Google+ Communities was launched back in December 2012, it was at a time I was trying to be active on the network.

What better way of showing my support for a network we’re frequently being reminded not to neglect than by jumping on this new feature?

So I quickly and enthusiastically signed up to a handful of the raft of communities that were created that first week and even started my own. But, my participation in said communities lasted for about as long as my enthusiasm for Google+ itself, which is to say: not very long. 

In this post I am going to explore Google+ Communities from a fresh perspective, especially now that the feature has had just over a year to mature.

Is the feature enough to make me start using Plus again? And would I start recommending businesses invest their time there again?